Website Manager

Classification:

Exempt

About Us:

We are Alsco Uniforms. We've been working hard for our customers since 1889 when we invented the uniform and linen rental industry. Alsco Uniforms has grown into a worldwide leader serving over 350,000 customers in 13 countries. It's our job every day to make every aspect of the customer experience better. Whatever our customers need, Alsco Uniforms finds the answers that work for them.

Our employees are the heart and soul of Alsco Uniforms. As a result, we have a long history of strong financial performance, continuous improvement, and customer service. We're seeking driven professionals with an ambition to grow within our company. We'd love to talk to you about how you can fit into our team of diverse individuals and how your hard work will be rewarded with competitive pay and benefits and ongoing career development.

Join our team and build your career with Alsco Uniforms!

Job Summary:

We are seeking an experienced and digital-focused Website Manager to take ownership of all website operations, with a focus on configuring the site for lead generation and supporting digital marketing integration. This role will manage website functionality, including integrations, product management on the website, and navigation, to ensure it effectively supports business growth. The ideal candidate will be skilled at understanding the website's current structure, improving its performance, and identifying opportunities for optimization.

Our full-time employees enjoy:

• 401K Plan with Company Match
• Medical, Dental, Vision, FSA/HSA
• Life Insurance, Disability Insurance
• Vacation, Sick Time, Holidays
• Choice of Global Cash Card or Direct Deposit
• Career Advancement
• Learning & Development Opportunities
• Inclusive and Diverse Team Environment

Essential Functions:

• Website Management: Oversee the day-to-day management of the company website, including updates, monitoring performance, ensuring security, and managing product information.
• Lead Generation Optimization: Configure and optimize website elements such as forms, landing pages, and calls-to-action to enhance lead generation and conversion rates.
• SEO Oversight: Implement and manage on-page SEO changes to improve organic search visibility and collaborate with external vendors for ongoing optimization.
• Salesforce & Vendor Integrations: Manage the integration of Salesforce with website lead forms and oversee other third-party vendor integrations to ensure seamless operation and accurate lead capture.
• Website Navigation & User Experience: Continuously assess and enhance website layout, structure, and navigation to improve user experience and drive conversions.
• Audit and Optimization: Conduct regular audits of website performance and functionality, identifying areas for improvement and recommending optimizations for site architecture, SEO, and user flow.
• Website Privacy: Ensure website compliance with privacy policies and regulations.
• Technical Proficiency: Leverage knowledge of HTML, CSS, JavaScript to make or direct necessary technical updates or fixes as needed.
• Support for Digital Marketing Initiatives: Work closely with the digital marketing team to align the website with ongoing campaigns and strategies, providing insights and structural improvements.

Qualifications:

• 3+ years of experience in website management, with a strong focus on lead generation and digital marketing.
• Proficiency in web technologies such as HTML, CSS, JavaScript, and content management systems (CMS).
• Experience with Salesforce CRM and integrating lead capture forms.
• Familiarity with SEO best practices and tools such as Google Analytics and Google Search Console.
• Experience managing integrations and working with third-party vendors.
• Strong project management skills with the ability to handle multiple tasks and meet deadlines.
• Excellent communication and problem-solving skills, with the ability to collaborate effectively across teams.
• Ability to conduct website audits and propose strategic improvements for user experience, privacy compliance, and conversion optimization.

Education:

• Bachelor's degree in Marketing or relevant experience, Web Development, Information Technology, or related field.

Typical Physical Activity:

• Physical Demands/Requirements consist of standing, sitting, walking, stooping, reaching overhead, grasping, seeing, reading, speaking, hearing, and occasional lifting up to 25 lbs.

Typical Environmental Conditions:

• Indoor office environment.

For a general description of benefits that are being offered for this position, please visit alsco.com/benefits.

Alsco is an Affirmative Action/Equal Employment Opportunity Employer. At Alsco, diversity is the fabric of our success. As a family-owned and operated company, we prioritize future generations, making our commitment to inclusivity more than just a strategy for growth-it is about creating a workplace where everyone feels valued and empowered. Embracing diversity strengthens our company, enhances customer service, and builds a legacy of inclusivity, aligning with our vision to be the first choice in uniform, healthcare, linen, and facility services.

Revised: 12/4/2024