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Marketing Operations Specialist, Senior

Blue Shield of CA
United States, California, San Diego
Feb 05, 2025

Your Role

The Regulated Marketing team delivers timely, compliant, and helpful communications and materials to our consumer plan members throughout their plan lifecycles. The Marketing Operations Specialist, Senior will report to the Senior Manager of Regulated Marketing. In this role you will manage the end-to-end development and delivery of plan materials and member communications for our consumer business lines: Medi-Cal, Medicare, and Individual & Family Plans. You are a project management and marketing process expert who is as comfortable consolidating copyedits from internal stakeholders as you are creating detailed requirements and data grids for print vendors and digital delivery teams. You will be the one who ensures we deliver mandated materials on time, compliantly, and with a high level of accuracy.

Your Knowledge and Experience

  • Requires a bachelor's degree or equivalent experience
  • Requires at least 5 years of prior relevant experience in marketing, preferably in health care
  • Requires experience with marketing materials development including ability to write clear and well-conceived creative briefs
  • Requires experience with data management (e.g., grids, reporting) to combine datasets and review content for quality assurance using Excel functions (e.g., functions, pivot tables, filters)
  • Requires experience with project management to build detailed project plans for research, creative development, production, and delivery of plan communications
  • Experience with Microsoft Office Suite (Excel, Access, Project), Tableau, Adobe Pro, Workfront, Jira, or similar systems strongly desired
  • Experience with proofreading and auditing materials with strong attention to detail and ability to cross-reference member-level data, version grids and bills of materials smartly against rendered proofs strongly desired

Pay Range:

The pay range for this role is: $ 89100.00 to $ 133650.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

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