Digital Marketing Automation Specialist

Chiesi
United States, Massachusetts, Boston
One Boston Place, Suite 4000 (Show on map)
Jun 11, 2025
About Us Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with 90 years' experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people's quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care). We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels. We are committed to embrace diversity and inclusion. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. Chiesi USA Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work. At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work. What we offer Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that "Every one of us is different. Every one of us is Chiesi." Who we are looking for Purpose We are seeking a highly skilled and detail-oriented Digital Marketing Automation Specialist to join our team. This role focuses on executing and optimizing CRM campaigns, email marketing, lead nurturing, customer retention, and loyalty programs to drive engagement and business growth. The ideal candidate will have expertise in marketing automation platforms, email marketing best practices, audience segmentation, personalization, and campaign performance optimization. They will also be responsible for ensuring database accuracy, integrity, and compliance to support effective targeting and engagement strategies. This role is ideal for someone who is data-driven, technically skilled, and passionate about optimizing email marketing and automation strategies while ensuring database accuracy and compliance. Main Responsibilities Marketing Automation & Email Marketing Execute and optimize CRM campaigns and workflows to enhance customer engagement and achieve business objectives. Design, build, and refine automated journeys to nurture relationships with active and inactive prospects and customers. Implement email marketing best practices, including segmentation, A/B testing, and personalization to maximize engagement and conversion. Create and manage HTML emails for various marketing campaigns, ensuring they are visually appealing and function correctly across different email clients and devices. Conduct end-to-end testing, analysis, and optimization of CRM campaigns to ensure effectiveness and continuous improvement. Database Management & Cleanliness Maintain database accuracy, integrity, and compliance, ensuring data is up to date and properly structured for segmentation and targeting. Perform regular audits and data hygiene processes to remove duplicates, outdated records, and ensure data consistency. Troubleshoot and resolve data quality or integration issues, ensuring adherence to data privacy and security standards. Work collaboratively with cross-functional teams, advising on best practices for data governance and management within the CRM. Incorporate audience insights and customer journey improvements into database hygiene efforts. Web Personalization Support initiatives related to personalized web experiences through data-driven automation strategies. Collaborate with digital and web teams to implement AI-driven content personalization and dynamic web experiences. Ensure alignment between email marketing, CRM, and web personalization efforts for a seamless omnichannel customer experience. Experience Required Proven experience in CRM marketing automation and email marketing. Expertise in Salesforce Marketing Cloud. Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization. Experience with HTML/CSS for email design and development. Proficiency in database management and data hygiene best practices. Excellent analytical and problem-solving skills, with a keen attention to detail. Strong communication and collaboration skills, with the ability to work cross-functionally. Knowledge of data privacy and security standards related to marketing automation and CRM. Technical Proficiency: Expertise in CRM, marketing automation, and database management. Analytical Skills: Ability to assess email marketing performance and optimize campaigns accordingly. Data and Compliance: Solid knowledge of GDPR, consent management, HIPAA considerations in pharma marketing is highly desirable. Attention to Detail: Meticulous in ensuring data accuracy, workflow precision, and campaign effectiveness. Communication: Effective in conveying insights to various stakeholders and collaborating across teams. Problem-Solving: Proactive in identifying issues and implementing solutions. Creativity: Innovative in designing and executing marketing campaigns and workflows. Education Bachelor's degree in Marketing, Business, Information Technology, or a related field. Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, marital status, veteran status, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.