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Recruitment Marketing Specialist

Medical College of Wisconsin
paid holidays, sick time, 403(b)
United States, Wisconsin, Milwaukee
May 28, 2025
Position Description: Discover the endless opportunities within the Medical College of Wisconsin (MCW) and be inspired by the work we can do together to improve health, and make a positive, daily impact in our communities. We are seeking a dynamic and detail-oriented Recruitment Marketing Specialist to support our education recruitment marketing initiatives. In this role, you will assist in developing and executing strategic marketing campaigns aimed at attracting prospective students. You will collaborate with academic programs to create compelling content that highlights our institution's academic excellence, coordinate university-wide recruitment events, and manage social media initiatives. Additionally, you will conduct market research, compile industry trends, and monitor marketing data to optimize outreach efforts. The ideal candidate is creative, data-driven, and passionate about engaging with prospective students through innovative marketing strategies. Responsibilities: Assist with implementation of education recruitment marketing strategic initiatives source and compile marketing and recruitment data for review Assist in the development of recruitment marketing campaigns and strategies Coordinate recruitment marketing efforts on university-wide recruiting events. Collaborate with academic programs to create marketing that showcases MCW's academic excellence. Design, develop, and distribute content marketing deliverables. Inform and execute social media initiatives and strategies. Monitor online marketing and social media trends and best practices. Conduct market research and monitor industry trends, competition and behaviors. Assist with development of email marketing campaigns designed to attract future students. Knowledge - Skills - Abilities Marketing & Recruitment Knowledge: Understanding of recruitment marketing strategies, trends, and best practices, particularly in higher education. Social Media Management: Experience planning and executing social media initiatives, with a strong grasp of online engagement strategies and platform best practices. Data Analysis & Market Research: Ability to source, compile, and deliver marketing and recruitment data to inform strategy and decision-making. Event Coordination: Strong organizational skills to assist in planning and executing university-wide recruiting events. Collaboration & Communication: Excellent written and verbal communication skills, with the ability to work effectively across teams, including academic programs and administrative departments. Digital Marketing & Email Campaigns: Knowledge of email marketing strategies and platforms to develop campaigns aimed at prospective students. Industry Awareness: Ability to monitor and analyze market trends, competitive behaviors, and evolving best practices in digital and recruitment marketing. Project Management: Strong time management and organizational skills, with the ability to manage multiple projects simultaneously while meeting deadlines. Technical Proficiency: Familiarity with marketing software, customer relationship management (CRM) systems, content management systems (CMS) such as SiteCore, and analytics tools. Preferred Schedule: Part-time: Hybrid Position Requirements: Minimum Qualifications: Appropriate experience may be substituted for education on an equivalent basis. Minimum education: Bachelor's degree Minimum experience: 3 years of of relevant marketing experience. Preferred Qualifications: Preferred education: Bachelor's degree in Journalism, Public Relations, Marketing or Communications. Preferred experience: 5 years of relevant experience Why MCW? Outstanding Healthcare Coverage, including but not limited to Health, Vision, and Dental. 403B Retirement Package Competitive Vacation, Sick Time, and Paid Holidays For a full list of positions see: www.mcw.edu/careers For a brief overview of our benefits see: https://www.mcw.edu/departments/human-resources/benefits #LI-NK1 MCW as an Equal Opportunity Employer and Commitment to Non-Discrimination The Medical College of Wisconsin (MCW) is an Equal Opportunity Employer. We are committed to fostering a diverse community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, age, disability, sex, gender identity/expression, sexual orientation, marital status, pregnancy, predisposing genetic characteristic, or military status. Employees, students, applicants or other members of the MCW community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic. .