Web Development & Digital Marketing Lead

Building the people that build the world.

With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We're a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.

As part of HVAC Cooling, SPX Cooling Technologies is a leader in high quality industrial HVAC equipment used to cool large facilities like hospitals, data centers, and power plants. With cooling towers, fans, and refrigeration units, companies rely on brands like Marley, Recold, and SGS to provide comfort and mission critical and industrial cooling solutions.

How you will make an Impact (Job Summary)

SPX is a diverse team of unique individuals who all make an impact. As a Web Development & Digital Marketing Lead, you will continually develop, maintain and improve digital media assets including global websites, web-based communications and video production to support marketing and information technology and other stakeholders. The incumbent provides technical leadership about websites and digital tools, is an effective communicator and can evaluate, select and manage third party providers of digital marketing tools.

What you can expect in this role (Job Responsibilities)

While each day brings new opportunities at SPX, your core responsibilities will be:

• Design and develop primarily WordPress-based and content-driven websites, regularly updating content to support various initiatives and UTM-tracked ad campaigns.
• Maintain complex or large-scale web pages and web applications that are reliable and accessible and support the organization's digital growth strategies.
• Assist IT with web applications: code, test, debug, document and implement web applications using a variety of languages and platforms such as HTML, Java and others.
• Develop proof-of-concepts and prototypes of easy to navigate user interfaces (UI) that consist of web pages with graphics, icons and color schemes that are visually appealing.
• Understand content management systems, front and backend interfaces and search engine optimization (SEO) to drive website performance and best practices.
• Continually monitor website SEO, performance, and health using Google Analytics and other tools; recommend and apply revisions; track improvements and results.
• Identify and manage third party providers of digital marketing applications including websites, e-commerce, photography and videography.
• Participates in project leadership and/or program planning including providing technical input to product development plans and concept documents
• Produce photography, videography and animation, develop scripts, and edit material for use in educational and sales tools.

What we are looking for (Experience, Knowledge, Skills, Abilities, Education)

We each bring something to the table, and we are looking for someone who has:

Required Experience

• 5-7 years of experience in a relevant field, such as website information architecture and/or user experience design, interactivity, and development
• 4+ years of experience presenting solutions to clients and management
• Experience converting finished page compositions into server-ready production files
• Familiarity with streaming media concepts and techniques, including digital video and audio compression standards and responsive web design techniques
• Working skills to use and manage internet technologies (databases, e-commerce, client-server, and front end technologies)
• Specialized training in coding for web standards that meet or exceed latest requirements
• Thorough understanding of image optimization techniques for web graphics
• Solid grasp of web design constraints such as resolution and color pallet limitations, page weight, browser and plug-in capabilities, and typography
• Strong ability to address and advocate for end-users' experience

Preferred Knowledge, Skills, and Abilities

• 3D animation and rendering experience a plus
• Video experience strongly preferred
• Capacity for strategic, conceptual, associative and logical thinking
• Ability to create conceptual designs and strategic supporting documentation
• Strong web development, graphic design and creative capabilities

Education & Certifications

• Bachelor's degree required

Travel & Working Environment

• Onsite office environment
• Hybrid work arrangement possible after 90 days
• No travel required

How we live our culture

Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads at SPX.

What benefits do we offer?

We know that the well-being of our employees is integral. Our benefits include:

• Competitive and performance-based compensation packages and bonus plans
• Educational assistance, leadership development programs, and recognition programs

Our commitment to embrace diversity to build a culture of inclusion at SPX

We value different backgrounds, experiences, and voices at SPX, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realise their fullest potential.