Sr Growth Product Marketing Manager

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
May 15, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Do you dream about how AI/ML will change the world? In this role, you'll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Firefly on web and mobile. Firefly is Adobe's newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and new features in Adobe's flagship apps (Gen Fill, Gen Extend, Gen Expand) It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It's a natural, exponential extension of the technology that Adobe has created over the past 40 years. We are looking for a senior product marketer with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap and has experience driving complex and innovative Go To Market plans for software products. What You'll Do Drive our growth strategy - Partner with product, marketing, and research to develop comprehensive growth strategies across new platforms and devices, with special focus on commercialization opportunities and international expansion. Global market analysis and optimization - Conduct data-driven market analysis (TAM, competition, pricing) while implementing and measuring paywall optimization strategies and lineup tests to maximize conversion and revenue. Cross-functional collaboration - Build strong partnerships with internal teams to align growth initiatives across products, leveraging product-led growth methodologies to drive adoption and engagement. Product growth and data infrastructure - Analyze product performance metrics and develop data infrastructure for personalization across owned surfaces. Design and implement triggered email communications to nurture users through the funnel. Subject matter expertise - Develop deep expertise in both imaging/video categories and Creative AI, with particular focus on monetization strategies and growth levers within generative AI products. Value proposition & positioning - Continuously refine messaging across all touchpoints, including in-product messaging, to clearly articulate the value of AI-powered creative tools to various customer segments. Research & insights - Collaborate with data science and analytics teams to identify growth opportunities, develop personalization strategies, and create executive-level presentations that drive decision-making. Go-To-Market excellence - Orchestrate complex GTM plans that drive both engagement and monetization, with special attention to international growth opportunities and market-specific strategies. Requirements 6+ years of experience in product marketing, product management, growth marketing or an equivalent, with a strong background in software, especially AI. Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences. Analytical and strategic problem solver, adept at using data to inform decisions. Proven ability to lead and collaborate in a dynamic, matrixed environment. Passionate for emerging technologies and knowledgeable about the GenAI landscape. Bachelor's degree in Marketing, Econ, Business, Technology, or a related field. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $213,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.