Manager, Global Product & Brand Marketing - Action Figures

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Global Marketing team leads brand strategy, line development and sell-in, while delivering best-in-class marketing plans to fuel the business. We are currently seeking a Manager of Global Product & Brand Marketing to lead Masters of the Universe (MOTU)-Mattel's premier action figure IP. With over 40 years of iconic heritage and memorable mythology, MOTU has inspired generations of kids and adults alike, and it's gearing up for a 2026 theatrical!

Reporting to the Senior Director, Global Product & Brand Marketing, the Manager will lead this dynamic segment of the action figure portfolio with insights and passion.

What Your Impact Will Be:

• Manage the Masters of the Universe action figure line, working in close collaboration with Product Design, Packaging, Development, and other cross-functional team members to bring compelling toys to market on time and on budget.
• Position MOTU for success-executing a strong collector strategy, maximizing brand collaborations, and unleashing the power of the upcoming film to break through with new audiences.
• Build long-term brand plans in partnership with Franchise Marketing.
• Serve as the key marketing contact for our external partners. Lead day-to-day communications, product presentations, and more.
• Collaborate with Mattel's commercial teams around the world to ensure the needs of all regions are met through product and marketing. Work closely with these teams to achieve global shipping and POS goals.
• Manage a global marketing budget. Optimize advertising and promotions to drive ROI.
• Utilize business savvy, consumer empathy, and a collaborative mindset to develop culturally relevant, insight-driven, integrated marketing plans with clear objectives, strategies, tactics and KPIs.
• Orchestrate brand building activities across Influencer, PR, Social, and Mattel Creations.
• Oversee Action Figure content development, including stop motion video, behind-the-scenes interviews, photo shoots, and other creative assets to support brand initiatives and program the MOTU social channels.
• Embody the brand perspective and voice, serving as reviewer and approver of assets across platforms and countries.
• Manage two Associate Marketing Managers. Support direct reports with workload management, prioritization, and consistent coaching on career development.
• Serve as a brand champion, with an eye toward growing awareness and building equity. You have the power to shape MOTU for the next generation of fans!

What We're Looking For:

REQUIRED SKILLS

• Bachelor's degree in business, marketing, or a related field. MBA preferred.
• Minimum 4+ years of relevant work experience with MBA or 6+ years of relevant work experience without MBA.
• Experience managing and collaborating with multi-disciplinary cross-functional teams.
• Proven ability to effectively lead multiple projects in a fast-paced environment.
• Skill in managing programs end-to-end. This is a leader who can:
  • Craft a compelling vision and strategy
  • Be creative yet analytical and financially oriented
  • Be resourceful in addressing roadblocks
  • Be fast, efficient, and effective with time management
  • Execute strong
• Excellent written and verbal communication skills. Must be:
  • Comfortable and confident presenting to large and senior level audiences
  • Able to clearly communicate a POV and inspire confidence
  • A strong deck builder-able to effectively summarize detailed information into a presentation with clear narrative flow, succinct takeaways, and impactful visuals
• Demonstrated ability to manage external partnerships and collaborations.

REQUIRED PERSONAL ATTRIBUTES

• A positive attitude! Someone who sees a challenge as an opportunity.
• Solutions-oriented self-starter with an entrepreneurial mindset.
• Excellent relationship building skills.
• Nimble and flexible thinking-the ability to quickly learn and apply new information.
• A keen understanding of how to work across a variety of functions and motivate individuals in a matrix-style structure.
• Passion for developing junior level talent in the organization.
• Interest in entertainment, pop culture and current events.

The annual base salary range for this position is between $125,000 and $153,000.

**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights