State & Local Gov, Industry Marketing Manager

Job Description

Elevate your career with Juniper Networks, an industry leader at the forefront of cutting-edge networking solutions. We are in search of a dynamic and strategic-minded State & Local Government (SLG) Industry Marketing Manager to our Industry Marketing group, to drive our presence and impact in the State & Local Government sector. If you are passionate about technology, have a knack for marketing innovation, and thrive in a collaborative environment, we invite you to join us on our mission to revolutionize connectivity in the public sector.

Position Overview: As the SLG Industry Marketing Manager, you will play a crucial role in shaping and executing marketing strategies tailored to the unique challenges and opportunities within the State & Local Government sector. Your expertise will be pivotal in establishing Juniper Networks as the go-to partner for SLG organizations seeking cutting-edge networking solutions.

Responsibilities:

* Develop and execute comprehensive marketing strategies aligned with the specific needs and regulations of the SLG sector.

* Collaborate closely with product teams to ensure marketing efforts align with product roadmaps and industry requirements.

* Develop compelling marketing content that resonate with the SLG audience.

* Craft and communicate a compelling brand narrative that resonates with SLG stakeholders.

* Drive the development of impactful marketing collateral, ensuring a consistent and compelling brand presence across all SLG channels.

* Working with the campaign teams develop and implement creative and data-driven persona-based marketing campaigns that elevate brand awareness, foster customer engagement, and generate leads within the SLG sector.

* In collaboration with our Field Marketing teams plan and execute engaging events, webinars, and partnerships within the SLG sector to showcase our networking solutions.

* Enable and support SLG sales teams to create preference for Juniper Networks in the SLG sector

* Stay abreast of trends and regulatory developments within the State & Local Government sector to identify opportunities for innovation and market leadership.

* Support Juniper's presence at industry conferences, trade shows, and government forums to expand our footprint in the SLG market.

Qualifications:

* Bachelor's degree in marketing, Business Management, or a related field; MBA is a plus.

* Proven experience in marketing with at least 5+ years of experience within the networking industry, with a focus on the State & Local Government sector.

* In-depth understanding of SLG regulatory landscape, procurement processes, and technology adoption trends.

* Strategic mindset with a track record of developing and implementing successful marketing campaigns.

* Excellent communication and collaboration skills, with the ability to navigate complex public sector environments.

Minimum Salary: $124,608.00

Maximum Salary:$179,124.00

The pay range for this position is expected to be between $124,608.00 and $179,124.00/year; however, the base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position also includes medical benefits, 401(k) eligibility, vacation, sick time, and parental leave. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Juniper's pay range data is provided in accordance with local state pay transparency regulations. Juniper may post different minimum wage ranges for permanent residency petitions pursuant to US Department of Labor requirements.