Content Marketing Specialist-Hybrid

Reporting to the Digital Marketing Manager, the Content Marketing Specialist will be responsible for working with peers and representatives from departments throughout the credit union to produce or curate content for our email marketing program and other marketing touchpoints. These include social media, the Logix SmartLab blog, mass media, and branch marketing materials. The Content Marketing Specialist will demonstrate strong communication skills, including creative writing, technical writing, and non-written communication such as design.

Creates content which educates and persuades the public about the benefits of financial services offered by Logix.
• Utilizes best practices in web, email and social media content optimization to grow awareness, consideration and engagement with the Logix brand.
• Maintains website review and social media posting calendars, and updates each channel regularly with new or refreshed content
• Participates in personalization team "pods" to ensure the program delivers contextual personalized content to members
• Understands complex financial topics and communicates them to the public with brevity, appropriate humor, and transparency.
• Endears the Logix brand to the public by posting meaningful and other content to the blog, website, and social media and interacting when appropriate.
• Supports efforts to help members improve their financial wellness by producing helpful tips and other educational content, including video "reels".
• Proofreads all published material to ensure accuracy.
• Researches and provides statistical comparisons against industry standards and Logix benchmarks to ensure performance of Logix copy is always improving.
• Works with Compliance to meet regulatory guidelines for all communications.
• Ensures consistent messaging across a variety of touchpoints.
• Uses basic Photoshop or equivalent photo manipulation software to produce appealing images to support other content or as standalone marketing pieces.
• Produces content in WYSIWYG and basic HTML as required.

Education

• Min/Preferred: Preferred
• Education Level: 4 Year / Bachelors Degree
• Description: Bachelors degree preferred.

Experience

• Minimum Years of Experience: 3
• Preferred Years of Experience: 5
• Comments: 3 - 5 years related experience in Marketing or advertising fields or educational equivalent

Disclaimer

Logix Federal Credit Union is an equal opportunity employer that does not discriminate in employment opportunities or practices on the basis of race, religion, color, sex, sexual orientation, gender identity, national origin, protected veteran or disability status, or any other status protected by law.