Product Marketing Manager - Ecommerce Growth Lead

We're seeking a results-driven product marketing manager to join our team. You will facilitate our e-commerce marketing strategy for consumer products and be a crucial team member in driving organizational growth. You will work closely with various departments to optimize online sales funnels and search strategy and ensure an exceptional online shopping experience. This role requires a combination of strategic thinking and hands-on execution.

If you are a results-driven professional passionate about products, e-commerce, digital marketing, and data analytics with a proven track record of driving growth, we'd love to hear from you. We offer a vibrant work environment, growth potential, and a competitive benefits package.

You will be based out of Epson America's headquarters in Los Alamitos, CA with an opportunity for a hybrid schedule.

Key Objectives of Role:

• Develop and execute strategies to drive online sales for Epson store and Amazon through search optimization and online marketing.
• Align the e-commerce strategy with the company's overall business objectives.
• Drive cross-functional alignment to optimize marketing approach by product segment.
• Track sales performance, implement promotional strategies, and analyze customer behavior to enhance the overall shopping experience.
• Monitor and analyze key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.

Core Responsibilities

• Works closely with other Product Managers, Marketing Communications, Sales, Logistics, Finance and other groups to manage the product throughout its lifecycle.
• Drives strategy to grow and enhance digital customer engagements and sales conversion.
• Coordinates cross-functionally and communicates strategic and tactical marketing directions and plans to partners.
• Provides input into key advertising and promotions tactics for assigned product(s).
• Collaborates with sales and logistics organizations to optimize product forecast and product procurement.
• Collaborates with product managers and sales teams to optimize pricing strategy.
• Partners to conduct competitive analysis and benchmarking for advertising of assigned product(s).
• Measures and communicates effectiveness of marketing programs and campaigns to continually improve resource optimization and efficiency and accelerate sales.
• Supports the sales team in customer visits and presentations.

Relationship Management

• Builds strong relationships with peers and Senior Managers to best meet company goals and objectives.
• Manages and leverages relationships with marketing vendors, industry trade groups, analysts, and publications.
• Provides coaching and mentoring to team members.
• Advises management and provides recommendations on personnel and problem issues (that require escalation).
  
  

Skills & Experience You Will Bring:

• 8-12 years of proven experience in product management
• Deep expertise in Amazon Vendor Central
• Management of large, complex catalogs with bulk content and variation updates
• Strategic oversight of Sponsored Ads and DSP campaigns tied to retail goals
• Vendor central analytics, Brand Analytics, and retail media measurement tools experience
• Oversight of brand store, A+ content, and digital shelf optimization at scale
• Collaboration with supply chain teams to manage POs, stock levels, and CRaP risk experience
• Completion of an undergraduate program or equivalent experience, MBA preferred

Travel

• Up to 25%