Brand Manager, GEM

Location: New York, NY, US

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, The Glenlivet Gin, and Skrewball whiskey, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $118,000.00 to $147,620.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

Join a team that's shaping the future of spirits marketing. As Brand Manager for the GEM Portfolio, you'll help drive growth for a dynamic collection of brands within Pernod Ricard USA's GEM business unit. These brands fall under the 'Targeted Elevate' and 'Execute' segments, offering exciting opportunities for innovation, storytelling, and new go-to-market strategies. This role blends creativity with commercial strategy in a fast-paced, entrepreneurial environment where your ideas and leadership will make a real impact.

Who will love this job

You're a creative thinker with a strong commercial mindset who thrives in dynamic environments. You enjoy collaborating across teams and turning insights into action. You're detail-oriented, results-driven, and passionate about building brands that resonate with diverse audiences. If you're energized by both strategy and execution, this role is for you.

What you'll do

Marketing Planning & Execution - 40%

• Develop annual brand plans that align with commercial goals and Route to Market strategies.

• Lead execution of brand activations across media, experiential, and retail channels.

• Manage creative briefs and agency relationships to deliver integrated campaigns across paid, earned, and owned media.

Cross-Functional Collaboration - 25%

• Partner with Commercial, Shopper, and Sales teams to drive successful retail programming.

• Collaborate with Innovation and Supply Chain teams to support product launches and limited releases.

• Coordinate with Finance and Operations for budget tracking, S&OP inputs, and performance reporting.

Consumer & Market Insight - 15%

• Conduct competitive and category analysis to identify market trends and growth opportunities.

• Monitor brand performance metrics and consumer data to inform strategy and optimize campaigns.

• Work with research teams to assess brand health and campaign effectiveness.

Brand Asset Management - 10%

• Manage brand assets including packaging updates, POS materials, and content toolkits.

• Ensure brand consistency and compliance across all consumer touchpoints.

Budget & Project Management - 10%

• Oversee A&P budgets for assigned brands, ensuring accurate forecasting and reconciliation.

• Manage timelines and project plans for brand initiatives and activations.

What's in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

• 3-5 years of brand marketing experience, ideally in CPG, beverage, or alcohol industries.

• Strong understanding of brand positioning, consumer targeting, and integrated marketing planning.

• Experience collaborating with commercial sales teams and exposure to shopper marketing or trade programming.

• Travel: Up to 15% as needed for market visits, activations, or team meetings.

When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team's schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.

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