Coordinator, Performance Marketing

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visitamplify.com.

Amplify is seeking a Performance Marketing Coordinator to join our team. This role will sit within the Math and Science marketing team and collaborate closely with content and product marketers. The ideal candidate will gain hands-on experience in executing and optimizing digital marketing campaigns and assets.

We're looking for a detail-oriented and organized individual who is eager to grow in digital marketing and data analytics. A strong focus on data-driven strategies and the ability to thrive in a dynamic work environment are essential.

Essential Responsibilities:

• Build and deploy emails, landing pages, and forms using marketing automation systems while adhering to best practices

• Monitor and analyze campaign performance metrics; assist in preparing campaign performance reports

• Provide quality assurance (QA) for marketing deliverables

• Manage content and timelines for multiple concurrent campaigns

• Serve as a liaison between marketing and paid publisher vendors to ensure ad deadlines are met

• Support internal teams with marketing automation tools, CMS platforms, and webinar technology

• Use project management tools to effectively track and manage campaigns.

• Monitor and report on campaign progress to generate insights that drive optimization and reinvestment strategies

• Assist in developing presentations and supporting materials for internal meetings and special projects

Required Qualifications:

• Bachelor's degree in English, communications, marketing or a related humanities field

• 2+ years of experience in marketing, communications, or a related field

• Strong organizational, analytical and communication skills

• Ability to collaborate effectively in a fast-paced, team-oriented, results-driven environment

• Proficiency in Adobe Creative Suite, Google Workspace, and Microsoft Office

Preferred Qualifications:

• Experience with a content management system (CMS)

• Familiarity with marketing automation or CRM platforms

• Understanding of basic marketing concepts and metrics

• Experience in the publishing or education industries

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $60,000 - $70,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

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If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.