Marketing Specialist

Inova Center for Personalized Health is looking for a dedicated Marketing Specialist to join the team. Full-time Day Shift: Monday-Friday, general office hours | Hybrid work schedule

Inova is consistently ranked a national healthcare leader in safety, quality and patient experience. We are also proud to be consistently recognized as a top employer in both the D.C. metro area and the nation.

Featured Benefits:

• Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
• Retirement: Inova matches the first 5% of eligible contributions - starting on your first day.
• Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans.
• Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
• Work/Life Balance: offering paid time off, paid parental leave, flexible work schedules, hybrid career opportunities.

Marketing Specialist Job Responsibilities:

• Develops, implements, and manages marketing campaigns to promote healthcare services, ensuring alignment with overall company goals.
• Creates engaging and informative content for digital platforms, including social media, websites, and blogs, to drive patient awareness and engagement.
• Collaborates with the design team to produce promotional materials for digital mediums.
• Utilizes data analytics tools to track and measure the effectiveness of marketing campaigns and optimize strategies for better performance, which may include analyzing existing patient education and marketing collateral with a critical eye to identify and improve communications, including project management of changes.
• Conducts market research to identify trends, patient needs, and opportunities for service expansion and new campaigns, while staying abreast of competitors' messaging and opportunities.
• Assists in organizing events, webinars, and community outreach programs to build relationships with patients, providers, and the local community.
• Assists in project management, physician profile updates, web updates, content creation, and other assignments to support the business needs of the marketing team. Provides service line support for physician onboarding and ongoing physician marketing efforts.
• Maintains consistent brand messaging across all marketing channels to ensure a cohesive patient experience.
• Manages relationships with external marketing vendors and agencies when necessary.

Minimum Requirements:

• Education: Bachelor's Degree in Communications, Marketing or related field
• Experience: 2 years of experience in marketing, communications or related field