Marketing Technology & Data Specialist

Join HGA as a data steward - empower insight, drive collaboration!

Bring your data expertise to HGA and play a key role in supporting our marketing and business development teams. As a data steward in the role of Marketing Technology & Data Specialist, you'll be instrumental in maintaining high-quality data, streamlining processes, and enabling smarter decision-making across the firm.

This role focuses on platform governance, data integrity, cross-system integration, and user enablement. You'll ensure our data is accurate, consistent, and structured to support reporting, collaboration, and strategic initiatives. Acting as a bridge between marketing, business development, and technology teams, you'll help optimize how our tools are used-aligning with best practices, promoting adoption, and scaling team capabilities through clear documentation, user training, and ongoing system support.

System Governance & Data Hygiene

serve as the primary steward of marketing data quality, ensuring all records - including opportunities, pursuits, contacts, and marketing content - meet firmwide standards for completeness, accuracy, and naming conventions;
• regularly monitor, audit, and clean data in MarTech tools including deduplication, field standardization, asset cataloging, and error flagging;
• proactively follow up with users to correct incomplete, miscategorized, or inconsistent entries, and coach them toward proper usage;
• establish and maintain a clear structure and taxonomy for data and content across platforms; and
• document and evolve data governance protocols in coordination with Marketing leadership.

Cross-System Integration Support

• serve as a subject matter resource on how HGA's CRM, DAM, work management, and future MarTech tools intersect in support of pursuit and marketing content workflows;
• participate in platform enhancement projects, integrations, and system upgrades in partnership with the MarTech team; and
• identify and document workflow inefficiencies and recommend solutions to improve user experience.

User Enablement & Adoption

• lead training and onboarding efforts for new and existing staff on marketing systems and processes;
• develop and update user guides, templates, job aids, and process documentation in collaboration with platform leads; and
• gather feedback from end users to support ongoing process refinement and training updates.

Reporting & Data Analysis

• create and maintain marketing and BD reports and dashboards to track pursuit activity, adoption metrics, and system usage;
• translate insights from marketing data into actionable recommendations for marketing and business development teams;
• support HGA's firmwide data strategy by enriching our data warehouse with marketing-related data enabling reporting and business analytics; and
• collaborate with cross-functional leaders to develop and maintain reports for leadership decision-making and operational performance.

Support & Troubleshooting

• serve as an escalation point for IT support tickets related to MarTech tools and workflows;
• field "how to" support requests from users and help them navigate tools and workflows;
• coordinate system upgrades and new release deployments with IT as needed., serving as a liaison between marketing users, technical system admins or IT support as needed; and
• provide QA support for new templates, system updates, and intake forms.

• Bachelor's degree in marketing, communications, business, information systems, or a related field
• 4 to 6 years of experience in marketing operations, systems governance, or marketing technology, preferably in the AEC or professional services industry
• Working knowledge of CRM systems (e.g., Deltek Vantagepoint), DAM platforms (e.g., AEM Assets), and project management/workflow tools (e.g., Workfront)
• Experience creating user documentation, training materials, and facilitating system adoption
• Strong analytical skills, with the ability to translate marketing data into process improvements
• Excellent organizational, verbal, and written communication skills
• Proficiency in Excel, PowerPoint, and reporting/visualization tools (e.g., Power BI) a plus

Preferred Attributes include:

• systems thinker with high attention to detail and a passion for clean, consistent data;
• comfortable working with technical systems and translating their value into plain language;
• confident facilitator and communicator who can deliver training and process improvements across diverse teams;
• experience working across marketing, BD, IT, and operational functions; and
• a proactive mindset and comfort working in a fast-paced, project-driven environment.

The pay range listed aligns to the geography of the office for which this position is posted. Actual compensation will be based upon work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Individuals in this role working more than 24 hours a week on a regular basis are eligible to participate in HGA's robust benefit programs which include an annual bonus and success sharing bonus program, 401(k) guaranteed contribution, paid parental leave, medical, dental and life insurance plans as well as PTO and short- and long-term disability programs. Salary Range: $78,800 - $93,200

HGA is a place where you can do your best work. We believe that enduring, impactful design results from deep insight into the people and passions that animate each unique environment. We value empathy, are fueled by curiosity, and embrace the hard work that leads to innovation. Equally important is our commitment to creating a culture of inclusivity and diversity where we encourage your originality, respect the need for flexibility and work-life balance, and empower your desired career growth. HGA is a national award-winning interdisciplinary design firm rooted in architecture and engineering. Learn more about us here.

Equity

Equity is a living, breathing part of who we are and what we do at HGA. Our goal is to ensure that every employee brings their authentic self to work, feels a sense of belonging and works collaboratively to support each other.

Sustainability

We are committed to meeting our clients' sustainability goals as well as challenging our industry. We aim to develop the expertise and research to push beyond net zero energy to net positive energy; from a neutral effect on health, safety, and resources to a positive one. As the need and desire for sustainability environments grow, so does the focus on high-performance buildings with sound data that we can share back with clients and our design teams.