Manager, Influencer

Manager, Influencer Strategy

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central across one of our key locations (Chicago, Detroit, St. Louis, Minneapolis, Dallas). We are looking for a candidate with 3+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking: Intellectual curiosity and creativity are a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Play nice, whether it's in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Detail-Oriented: Whether it's an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.
• Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
• Measurement and Analytics: Track & report influencer performance against campaign KPIs, translate results into insights on brand impact and health, and highlight optimizations that drive stronger outcomes.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for day-to-day executional of multiple client programs, budgets, plans
• Support & elevate to daily client contact, serving as a trusted resource and advisor
• Coordinate with cross-functional teams (strategy, creative, integrated media specialists, influencer), ensuring flow and alignment on deliverables
• Translate tactical assignments into clear action steps for support teams, tracking progress against agreed strategy
• Draft messaging and support influencer strategy development, contributing ideas and research
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Manager counterparts to help manage program and project budgets

• Demonstrate financial acumen in the areas of budgeting, billing and staffing; accurately track hours, expenses, and billing codes; support staffing allocations

Influencer Strategy & Execution

• Leverage agency tools and processes for influencer identification, contracts, and measurement, ensuring consistency in use
• Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both consumer and brands (bonus if you like cards)

• Contribute to influencer strategies with research, benchmarking, and tactical recommendations

• Research, vet, contract and manage relationships with influencer talent

• Draft and compile influencer briefing materials for internal and client review

• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies to completion, including day-to-day deliverables under senior team guidance
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Handle daily client communications on defined projects and escalate as needed

• Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

• Serve as a key participant in client meetings and presentations on defined workstreams
• Draft, proof and edit client related documents and ensure accuracy in deliverables before senior review
• Manage support team resources and deliverables around major campaigns and product launches

Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $67,000 - $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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