Senior Consumer Insights Analyst

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 13,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Senior Consumer Insights Analyst

Job Summary

This position represents the 'voice of the consumer' and works closely with a variety of business partners (merchandising, marketing, design, DTC) to use research and consumer insight to inform decisions and drive innovation.

We're looking for someone who is passionate about the consumer. Who will develop research plans, utilize best-in-class methodologies, and analyze and translate data from a variety of sources into insights to help strengthen marketing communications and influence new products.

Ideal Candidate

• Ability to synthesize data from all available sources to help address business issues
• Ability to write and program surveys, and analyze and develop findings reports from DIY survey platforms such as Typeform, Qualtrics
• Project management capabilities, motivated self-starter with ability to prioritize
• Demonstrated ability to proactively influence decisions through insight
• Capable presenter, comfortable in front of senior leadership
• Comfortable 'flexing' based on shifting business priorities
• Strategic thinking capability - can see the big picture and translate to actionable recommendations
• Working familiarity with syndicated data sources, preferably MRI-Simmons, Circana, as well as Social Media Monitoring Tools

Responsibilities

• Analyzes data sets and survey results and develops reports for distribution to the Kontoor organization, specifically related to consumer, market, category and brand trends
• Works in partnership with the Consumer Insights Team and research agencies to execute a broad range of research studies, and helps translate results into clear, compelling insights that will lead to tangible recommendations.
• Develops actionable marketing recommendations and next steps based on results of research projects.
• Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process.
• Develops and maintains good working relationships with cross-functional business partners and supports the consumer insights department

Experience

• 5+ years of work experience in a role involving data analysis, survey writing and programming, and report writing
• Experience partnering across multiple business functions including merchandising, sales, product development, innovation, DTC, and/or marketing

Education

• Bachelor's or Graduate degree in Business, Marketing, Marketing Research, Consumer Behavior, Psychology, or similar/related field

Skills

• Working knowledge of MRI-Simmons, Social Media Monitoring Tools, Brand Health Tracking Research, and Insights Communities
• Ability to write and program surveys, and work with large, complex data sets
• Solid written and oral communication skills
• Demonstrate strong organizational skills to manage multiple consumer insights projects independently
• Advanced proficiency with Microsoft PowerPoint, Word, Excel

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.