Marketing Manager | City Cruises, New York (Full-Time)

Salary $75,000.00

City Experiences is seeking a Marketing Manager for our City Experiences operation in New York, NY.

About You:

This person will be adaptable, dynamic, and embody City Experiences' RESPECT Service System.

About the Opportunity:

City Experiences' mission is to create amazing experiences. Our brand heritage dates back nearly 100 years and today our footprint spans 111 countries and more than 125 U.S. cities. We are proud to serve more than 30 million guests annually across our portfolio of water-based experiences, land-based experiences, overnight cruise experiences, and ferry and transportation services. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be an opportunity for you.

The successful Marketing Manager will lead efforts to drive our local marketing strategy, focusing on partnerships across key ports, including the hotels, attractions, and destination management organization (DMO) landscape. With a primary focus on field marketing, this role will provide support to group marketing initiatives as needed.

Essential Duties & Responsibilities:

Field Marketing (70%):

• Support Regional Director of Sales & Marketing in all facets of marketing, promotions and associated analytics and reporting
• Handle all collateral needs and requests of port sales & marketing
• Responsible for physical appearance and branding of all ticket booths, vessels (marketing/promotion/advertising), and public facing company assets such as offices, mobile vending carts, etc.
• Act as a regional representative for City Cruises LIVE franchise
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  • Collaborate and partner with the corporate events team on behalf of sales and marketing during scheduling and planning for all events in region
  • Organize in partnership with corporate and events marketing teams all promotions for City Cruises LIVE
  • Provide marketing and promotional materials and strategy for all ticket booths
  
  
  
  
• Manage logistics and coordinate as marketing lead on event day
• Coordinate and manage all local marketing campaigns in partnership with the corporate Marketing team
• Participate as local marketing representative in the management of all strategic partnerships and alliances
• Collaborate and support port, regional, and national Business Development teams in developing local relationships
• Represent port and regional marketing in annual budget process
• Partner on strategy, planning and management of annual wedding campaigns
• Support Business Development team in managing 3rd party endeavors
• Responsible for the sourcing, procurement, pricing, stocking, advertising, distribution, and inventory management of all merchandise used for sale or promotion
• Oversee the design and sourcing of all uniforms of all guest-facing crew members, including port ambassadors, ticket booth agents, cruise ambassadors, etc.
• Serve as the marketing representative for all Destination Marketing Organization(DMO) partnerships within the region, including attending monthly events.
• Identify familiarization(FAM) opportunities through DMO and other networks, with the goal of driving increased awareness to the City Cruises brand.
• Oversee and manage local marketing budget, including strategizing on how best to spend funds to maximize return on investment (ROI).
• Along with the Regional Director of Sales and Marketing, create a strategy plan around monthly sales events (Captain's Tables/Open Houses), with a particular target around hosting new clients aboard our boats.
• Create Salesforce campaigns for all Captain's Tables and Open Houses in an effort to accurately measure ROI from each event.
• Support local sales efforts by creating and maintaining a healthy supply of client gifts that can be used for office visits, site visits and open houses.
• Work alongside sales leadership to drive merchandise sales, including inventory control and awareness of products both within the ticket booth and aboard the ship.
• As requested, spearhead collateral efforts to support the local sales initiatives.
• All other duties as assigned.

Group Marketing Support:

Planning/Execution (15%):

• Serve as a local brand ambassador, ensuring consistent application of brand identity and voice across all local touchpoints
• Activate national/fleet campaign execution by providing local insights, imagery, port-specific details, and operational coordination
• Plan, localize, and execute port-specific campaigns (e.g., Cherry Blossoms, Fleet Week, Restaurant Week, Parade of Lights) to drive revenue, awareness, engagement, and conversion
• Supply regional content, promotional opportunities, and port-specific updates to enrich national storytelling and campaign relevance
• Assist with rollouts of national initiatives by tailoring messaging and materials to local audiences and coordinating with port teams
• Serve as on-site lead for partnership activations, ensuring seamless execution, brand alignment, and optimal guest and partner experience at events and engagements.
• Provide creative review of localized marketing materials to ensure accuracy and relevancy such as (not limited to):
  
  
  
  • Email campaigns
  • Creative toolkits
  • Holiday and event-specific collateral
  • Media buys and campaign assets paid social, radio, Out of Home (OOH)
  
  
  
  
• Stay informed on local competitive activity, trends, and market shifts through research, observation, and direct engagement
• Summarize insights and present findings to Subject Matter Experts(SME) to inform adjustments in positioning, targeting, pricing, or promotional strategies
• Lead the creation of hyper tactical local marketing plans to counter competitive threats and sustain brand relevance

Marketing support (15%):

• Identify, initiate, and support photoshoots and social content development opportunities in-market
• Collaborate with Social, Public Relations, and Brand teams to ensure alignment, visibility, and post-production support
• Oversee local content capture, sometimes including model/photographer sourcing, location coordination, and production day management
• Partner with the Brand team on full-scale video/photo shoots-serving as the local point of contact for crew coordination, talent management, and operational logistics
• Partner with the PR/social teams to support earned/owned media initiatives by providing port-specific details, images, and access
• Assist in planning and executing media events, press visits, and influencer activations on-site
• Conduct quality checks on press materials and contribute updates to ensure local accuracy and relevance
• Collaborate with Digital team and web developers to keep port-specific website pages updated with accurate localized content that drives conversions
• Partner with the Integrated Media team to support local media strategy
• Track and analyze port-level marketing KPIs including web traffic, lead generation, and campaign performance-driving actionable insights with a focus on commercial impact and bottom-line contribution
• Additional job duties as assigned.

Requirements & Qualifications:

• Minimum of three (3) years of marketing leadership experience within the Hornblower portfolio
• Proven marketing track record, with ability to think outside the lines
• Ability to network in a variety of settings
• Strong analytical and problem-solving abilities with a focus on data-driven decision-making
• Excellent organizational skills with a keen attention to detail
• Collaborative team player with the ability to work independently and maintain a high level of self-motivation
• Exceptional written and verbal communication skills, with the ability to effectively engage and influence stakeholders at all levels of the organization

About Us:

City Experiences' passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

The RESPECT Service System embodies City Experiences' mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO Statement:

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.

Fair Chance Act:

Hornblower will consider qualified applicants with arrest and conviction records in a manner consistent with fair chance or other applicable laws and regulations.