Omnichannel Retail Marketing Specialist

Customer Marketing (CM) is a function within Brand Experience (BX), where team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.

The Target/Nat Chan Customer Marketing team is seeking a Brand Experience Sr. Planner to lead General Mills' North America Retail (NAR) customer marketing strategy & planning for Target & Sprouts. In our region, we thrive to build and develop a strong team that can lead profitable growth. In this role, you will be a strategic partner to Sales and will build strong relationships with our customers (Target & Sprouts) and its media and insights function (Roundel & Sprouts Media).

KEY ACCOUNTABILITIES

• Lead strategy and execution of General Mills retailer shopper marketing programs, inclusive of NAR Portfolio Events, and tactics with internal and external groups
• Develop omnichannel shopper marketing plans and presentations
• Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
• Lead and participate in key customer meetings
• Foster strong working relationships with sales and marketing team members at both General Mills and our customers
• Manage account level shopper marketing budget
• Conduct data/event analyses
• Serve as marketing expert and partner to sales team through thought leadership, insights, and best practice sharing
• Attend and present at external customer meetings, selling-in customer marketing programs, events and GMI capabilities

MINIMUM QUALIFICATIONS

• Bachelor's Degree, preferably in Communications, Marketing, or Business
• 2+ years' experience in a marketing role (could be brand, agency, or shopper)
• History of collaboration with cross-functional teams, agency partners
• Project and budget management experience
• Strategic and executional excellence
• Strong communication skills (written and verbal)
• Ability to work independently

PREFERRED QUALIFICATIONS

• Experience building learning agendas and leading test plans
• Past ecommerce marketing experience with Search and Media
• Strong ability to lead through ambiguity
• Strong presentation skills

ADDITIONAL CONSIDERATIONS

• Some travel will be required to attend customer meetings, planning meetings, etc. (approx. 10%, estimated ~1-2 trips annually)
• Most travel for Target is local & will require trips to Target HQ in downtown MPLS
• Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa
• International relocation or international remote working arrangements (outside of the US) will not be considered

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.