External Communications Specialist

External Communications Specialist - Richardson, TX!

The external communications specialist brings multiple talents to elevate the firm's digital presence and strengthens the overall client and user experience by developing clear, compelling, and strategically crafted content across web, social media, email, and print channels. In this role, the specialist ensures that every interaction-- online, in print, or at an in-person client event-- delivers a polished, consistent, and welcoming brand experience that reflects the firm's values and expertise.

The ideal candidate is a confident, versatile writer with a keen eye for detail and strong grasp of though-leadership storytelling. They can translate complex ideas into accessible, engaging narratives; balance creativity with precision; manage multiple high-stakes projects in a fast-paced environment; and consistently deliver high-quality materials that advance the firm's goals, deepen client engagement, enhance business development efforts and strengthen the firm's reputation in the market.

What you will do:

• Content Marketing and Writing: Write and edit content marketing articles, blog posts, case studies and other digital storytelling materials.
• Web Management: Update, maintain, improve website content; monitor website performance and user behavior using analytics tools; support continuous SEO improvements.
• Social Media: Manage and post content to social media channels, including planning, scheduling, writing and monitoring engagement.
• Client Events: Assist with strategy, planning and execution of client events such as seminars and open houses.
• Collateral and Brand Management: Prepare, update and maintain digital and print collateral including brochures, one pagers-pagers, presentations and promotional materials. Ensure all collateral reflects current branding and messaging standards.
• Email Marketing: Support the development of email campaigns such as event invitations, client communications, announcements and newsletters; build, update and maintain segmented email lists and templates; track email performance.
• Digital Engagement and Analytics: Collaborate with the creative team, marketing strategists, practice leaders and project staff to gather information and produce high-quality digital and print content.

What you will need:

• Bachelor's degree in Communications, Marketing, Journalism, Digital Media or related field.
• 2-5 years of experience in digital marketing, external communications, or content creation (AEC industry experience is a plus).
• Strong writing, editing and storytelling skills across digital formats.
• Experience managing website content via CMS platforms.
• Proficiency in social media platforms and best practices.
• Familiarity with email marketing platforms and digital communication tools.
• Collaborative mindset; able to partner with technical and non-technical stakeholders.
• Basic design familiarity (e.g., ability to prepare simple visuals or coordinate with designers).
• Knowledge of SEO fundamentals and analytics tools (GA4, Search Console).
• Ability to track, interpret and report on digital engagement metrics.

Company Overview:
Halff is a full-service infrastructure consulting firm planned, designed, engineered, constructed -- and purposed -- for people. Since 1950, we've creating smart solutions that improve lives and communities by turning ideas into reality.

Halff was founded on a core tenet: Focus on people, treat them well, and success will follow. It's no wonder, then, that our employees and the culture they create result in our firm consistently being named a Top Workplace in America.

Our industry-leading professionals collaborate to meet tough challenges in creative ways. You can view Halff's full complement of services here.

Halff has more than 30 offices in Texas, Oklahoma, Louisiana, Florida, Arkansas, and Arizona. For a full list of our location, click here.

We offer excellent benefits, including but not limited to:

Medical, dental, prescription and life insurance

Long-term and short-term disability insurance

Paid time off (PTO) and 8 company paid holidays (and Veteran's Day for our veterans)

Traditional and Roth 401(k) plans

Employee Stock Ownership Plan (ESOP)

Health Savings Accounts (HSA)

529 College Savings Plan

Flexible Spending Accounts (FSA)

Employee Assistance Plan (EAP)

Click here for a more comprehensive list of Halff's benefits

Salary is competitive and commensurate with experience.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

Halff is a drug-free workplace. This offer of employment is contingent upon the receipt of a clear drug screen and background check prior to your first day of employment. This position may be subject to random drug testing pursuant to federal regulations.

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