Customer Marketing Manager

Our organization is entering its next phase of growth, with an expanding customer base and an increasing focus on long-term customer value. As the Customer Marketing Manager, you will deepen engagement across our customer base, help customers realize the full value of our solutions, and systematically turn satisfied customers into advocates and expansion opportunities. You will work within the Product & Customer Marketing team in close partnership with Customer Success, Sales, and Revenue Marketing. This role is accountable for building and scaling Customer Marketing programs across the full customer lifecycle, with a strong emphasis on advocacy, community, and expansion pipeline. You will also serve as the program owner for our Customer Advisory Board (CAB), a rotating group of executive-level champions at strategic customers who provide feedback on our roadmap and broader market needs.

Note:

- This role is hybrid, requiring two full days per week in our office in Alpharetta, Georgia.

- Salary of 110K - 120K, with OTE up to 130K

You'll Love This Role If You

Are excited by building programs from the ground up and scaling them over time.

Thrive at the intersection of strategy and execution.

Enjoy working cross-functionally and influencing without authority.

Care deeply about customer experience, long-term value, and customer-led growth.

Are comfortable owning pipeline-impacting outcomes, not just activities.

Key Responsibilities

Customer Marketing Strategy & Program Management

Own and execute our Customer Marketing strategy across advocacy, engagement, and expansion.

Translate strategy into clear, programmatic initiatives with defined goals, metrics, and operating cadence.

Partner cross-functionally with Product Marketing, Customer Success, Sales, and Revenue Marketing on customer-facing initiatives.

Customer Advisory Board (CAB)

Establish and program-manage the Customer Advisory Board (CAB) aligned to business objectives and product roadmap priorities.

Partner with Customer Success leadership to recruit executive-level CAB members and run structured meetings, follow-ups, and internal readouts.

Ensure CAB insights are captured and shared with Product, Marketing, and Executive leadership.

Customer Advocacy & Community

Own our Voice of the Customer program, liaising with Customer Success to build and scale a structured advocacy program supporting case studies, testimonials, reference calls, and peer review

Implement systems to track advocate engagement and manage participation fatigue.

Develop and execute customer community and event programs that foster peer learning and best-practice sharing.

Engagement, Lifecycle Marketing & Campaign Execution

Design and execute lifecycle marketing programs supporting onboarding, adoption, feature awareness, and ongoing education.

Partner with Product Marketing and Customer Success to deliver customer-facing content such as newsletters, product updates, and adoption campaigns.

Segment customers by role, maturity, and product usage to ensure relevant, timely communications.

Marketing Operations & Lifecycle Campaigns

Partner with Revenue Operations and Revenue Marketing to audit, clean, and maintain customer data in Salesforce and Marketo.

Define and manage customer segmentation models to support targeted lifecycle campaigns.

Build and execute customer email campaigns, newsletters, and nurture programs in Marketo.

Expansion Pipeline Enablement

Collaborate with Customer Success and Sales to identify cohorts with expansion potential.

Execute customer marketing campaigns that support up-sell and cross-sell motions.

Be accountable for influencing and contributing to expansion pipeline supported by customer marketing programs.

What You Bring to This Role

3-5+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing, or related B2B SaaS roles.

Hands-on experience executing email and campaign programs in a marketing automation platform (Marketo preferred).

Practical experience partnering with Demand Generation teams to execute lifecycle campaigns and segmentation at scale.

Proven experience building customer-facing programs that drive engagement, advocacy, or expansion.

Strong program management skills with the ability to balance multiple initiatives and stakeholders.

Clear, confident communicator with experience engaging senior customer and executive audiences.

A "builder's mentality": comfortable with ambiguity, iteration, and continuous improvement.

Success Milestones

First 90 Days: Build a deep understanding of our customer base and Customer Success operating model. Conduct a "listening tour" across the organization to identify data gaps and priorities. Deliver a 12-month roadmap and a defined "quick win" regarding database segmentation.

By 6 Months: Launch programmatic campaigns with a measurable lift in engagement. Coordinate customer speakers for our 2026 Data Summit (our annual marquee event) and operationalize the CAB program.

By 12 Months: Operate a repeatable, scalable customer marketing engine that demonstrates clear contributions to expansion pipeline and net revenue retention (NRR).

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