Digital Content Specialist

The Digital Content Specialist is responsible for collection and curation of supplier product information, as well as its maintenance within the ERP & eCommerce system. The position is also accountable for publishing the product content to the appropriate product groups within the content system hierarchy. Additionally, the Digital Content Specialist will assist in the ongoing development of online content best practices for product information collection, manipulation and publishing.

First Supply, a fifth-generation family-owned company, has served the Upper Midwest for over 125 years. Guided by our Employee Value Proposition, Where Tradition Meets Innovation, we foster a workplace where people learn, grow, and contribute to a company that values its heritage while embracing progress. Our teams take pride in supporting customers and communities, creating meaningful work and rewarding careers every day.

Partner with suppliers and internal purchasing teams to ensure consistent and accurate online product representation across all assigned categories, including:
• Product descriptions and marketing copy
• Technical attribute and value selection, validation, and population
• Product imagery and supporting documentation
• Taxonomy, product grouping, and hierarchy strategy
• Product relationships (product families, variants, affinities, alternates, and substitutions)
• Define and document required data points by product category to standardize product information, support scalability, and improve data governance across the platform
• Take full ownership of assigned product assortments, ensuring content remains relevant, accurate, complete, and timely throughout the product lifecycle
• Ensure all product content aligns with brand identity, editorial standards, and merchandising strategies
• Optimize digital content for discoverability and performance, including copy, metadata, descriptions, titles, and alt tags
• Maintain proficiency in PIM/CMS platforms, ensuring data integrity and workflow efficiency
• Monitor, analyze, and report on content performance using analytics tools to identify optimization opportunities and support data-driven decision making
• Stay current on industry trends, SEO best practices, and eCommerce content standards, recommending improvements as appropriate
• Other duties as assigned

• Bachelor's degree in Business, Marketing, or related field preferred
• 2+ years' experience with product data and product information management
• Strong familiarity with SEO principles and digital content optimization
• Demonstrated proficiency with standard business software, including Microsoft Office applications (Excel, Word, and Outlook)
• Basic Photoshop or equivalent image editing software experience preferred
• Ability to analyze, manipulate, and validate data using spreadsheets, including sorting, filtering, and basic formulas
• High attention to detail with the ability to manage multiple priorities in a fast-paced environment
• Strong written communication and collaboration skills

About First Supply

First Supply is a leading main channel wholesale distributor, providing industrial customers and building contractors with an extensive line of products and services. We offer a wide range of manufacturer product lines across the plumbing, heating, air conditioning, builder, waterworks, pump/well & septic, industrial, and municipal markets. Headquartered in Madison, Wisconsin, First Supply has more than 700 employees across 29 operating facilities serving Wisconsin, Minnesota, Iowa, Illinois, and Michigan.

First Supply also owns and operates 18 Kitchen & Bath Stores across five Midwestern states under the Gerhard's Kitchen, Bath & Lighting and KOHLER Signature Store by First Supply brands. Gerhard's is the largest, most versatile kitchen and bath store in the Upper Midwest, offering a wide variety of styles-from contemporary to traditional-along with unmatched service. The KOHLER Signature Stores are immersive kitchen and bath showrooms that provide a distinguished experience where designers and homeowners can get hands-on with hundreds of exclusive KOHLER products.

With a 128-year legacy and a people-first culture, First Supply is committed to building a workplace where employees feel valued, supported, and inspired to grow their careers. That commitment has earned national recognition, including a spot on USA Today's 2024 Top Workplaces in the USA, as well as honors as a Woman-Led Top Workplace and an Industry Top Workplace for Distribution.

First Supply LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.