Consumer & Market Insights Manager

This is an exciting opportunity to join a leading global enterprise, a powerhouse in the consumer goods industry, renowned for its innovative approach and diverse portfolio of beloved brands. This organization is deeply committed to understanding consumer needs and shaping the future of its categories. Through our partnership with Aquent, you will step into a pivotal role, driving strategic insights that directly influence brand development and market success. You will be instrumental in placing the consumer at the heart of every decision, transforming data into actionable strategies, and ensuring the continued growth and relevance of iconic brands. Your expertise will not only inform critical business choices but also foster a culture of consumer-centricity across multidisciplinary teams, making a tangible impact on the company's trajectory.

**About the Role:**

You will be a key strategic partner, responsible for delivering and driving consumer and market intelligence insights into a growth strategy for the business. This role is crucial for infusing consumer-centricity among brand development teams, accelerating international development, and ensuring the continued success of a diverse brand portfolio. If you are proactive, possess excellent people skills, and have a passion for consumer research beyond just marketing, this is your chance to make a significant impact.

**Key Responsibilities:**

* Identify brand consumer insights needs and design creative, tailored testing plans and methodologies for brand and portfolio building, managing associated budgets.

* Execute and activate agreed research plans, including agency collaboration, rapid debriefs/workshops, and comprehensive analysis to connect insights into action-oriented recommendations.

* Communicate high-quality, impactful recommendations to influence business decisions at various organizational levels.

* Transform data and insights into concrete strategic actions, collaborating closely with brand teams.

* Champion consumer-centricity across multidisciplinary brand teams (marketing, retail, social, education, etc.) by sharing consumer insights and business intelligence expertise, focusing on key consumer insight topics aligned with brand strategy.

* Maintain a constant connection to consumers with a future-forward vision by sourcing foresights, tracking trends, and collaborating with the broader consumer insights community.

* Develop and nurture strong relationships with brand teams, becoming a trusted strategic partner for brand and portfolio development.

**Must-Have Qualifications:**

* Bachelor's Degree in market research, psychology, sociology, or marketing.

* 6-7 years of experience in consumer research and consumer insights.

* Proven experience in a premium consumer goods industry, understanding its unique codes and expressions.

* Extensive experience across a wide array of strategic qualitative and quantitative research methodologies, including brand identity, segmentation, positioning, product testing, advertising testing, and tracking studies.

* Analytical and synthetic mindset, with a strong ability to synthesize data and insights from multiple sources.

* Demonstrated sensitivity to brand equity, brand positioning, and targeting.

* Strong sense of curiosity, a questioning nature, and a passion for innovation.

* Excellent verbal and written communication skills, with the ability to structure and deliver succinct and concise presentations.

* Ability to work effectively with remote and diverse teams.

* Highly organized, structured, and capable of managing multiple projects simultaneously while maintaining focus on objectives and timelines.

**Nice-to-Have Qualifications:**

* Experience in supporting brand development.

* Experience within the beauty industry.

* Experience in monitoring and testing with social platforms and web listening tools.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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