Senior Manager Copywriter - Touchland

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Touchland is a beauty-inspired personal care brand which creates self-care products that go beyond functional needs, transforming everyday moments into daily delights. The company first launched its award-winning Power Mist, a hand sanitizer best known for its innovative design, elevated formulations and uplifting scents. Since Touchland's founding, Power Mist has received over two dozen beauty awards including four Allure Best of Beauty Awards. Touchland's founder and CEO Andrea Lisbona has also been recognized by Inc. Magazine and EY as a leading female founder within the beauty industry. The brand has executed noteworthy product collabs with the likes of Disney, Hello Kitty, Smiley and BLACKPINK and has become beloved by celebrities and consumers alike. Touchland offers a variety of distinct formats including the travel-sized Power Mist (available in 19 scents and 2 premium formulations), the new Power Essence (available in 8 scents) and an enviable lineup of on-the-go accessories. Today, the brand is carried in Sephora and Ulta Beauty retail doors (among others) across the US, Canada, the Middle East as well as on Amazon.com and Touchland.com.

We are seeking a Senior Manager Copywriter to define, evolve, and protect the voice of Touchland across every brand and marketing touchpoint. This role is both highly strategic and deeply hands-on, responsible for shaping brand storytelling, elevating creative output, and ensuring consistency, clarity, and excellence in all written communication. As a key leader within the creative team, this person will partner closely with the Founder, Creative Director, designers, and cross-functional teams to bring the brand to life through thoughtful, compelling, and culturally relevant copy.

Hybrid: This is a hybrid role based in New York City and requires in- person attendance on Mondays, Tuesdays, and Thursdays, with remote work options on Wednesdays and Fridays.

Brand Voice & Storytelling

• Own and evolve Touchland's tone of voice, ensuring it reflects the brand's vision, values, and growth

• Translate brand strategy into clear, consistent, and compelling messaging frameworks

• Act as the ultimate brand guardian for all copy and written communication

• Develop and maintain voice guidelines, ensuring scalability across channels and teams

Copywriting & Creative Development

• Design performance-driven creative for paid media (Meta, TikTok, Google), ensuring all assets align with brand and performance objectives.

• Lead concepting and execution of copy across all brand touchpoints, including:

• Campaigns and launches

• Packaging and product naming

• Website and e-commerce

• Email, SMS, and CRM

• Social and paid media

• Retail and experiential

• Balance high-level storytelling with detail-oriented execution

• Bring a strong point of view and creative perspective to all work

Leadership & Collaboration

• Design visual assets fortouchland.comincluding homepage modules, product pages, promotional banners, and landing pages.

• Serve as a leader within the Touchland creative team, setting the standard for copy

• excellence

• Collaborate closely with the Creative Director and design team to ensure cohesive,

• elevated creative output

• Partner with cross-functional teams (Marketing, Product, Operations, Retail) to align messaging and execution

• Present and articulate strategy + copy rationale clearly to stakeholders, including leadership

Quality Control & Brand Consistency

• Oversee and QC all copy across channels to ensure accuracy, consistency, and alignment with brand voice

• Lead copy review processes, including packaging and regulatory-sensitive content

• Ensure all deliverables meet a high standard of craft and attention to detail

Founder & Leadership Partnership

• Work closely with the Founder + Creative Director to translate vision into language and storytelling

• Support high-priority communications and brand moments with elevated, thoughtful copy

What We're Looking For

• A strategic thinker who can also execute at a high level

• A true brand steward who obsesses over tone, nuance, and consistency

• A collaborative partner who elevates the work and the team

• Someone who understands how to build a brand that feels both aspirational and culturally relevant

• Bachelor's degree in Communications, Journalism, Creative Writing, English, Public Relations required.

• 8+ years of experience in copywriting, with at least 2-3 years in a senior or lead role

• Strong portfolio demonstrating brand-building, campaign work, and multi-channel execution

• Experience in beauty, lifestyle, or consumer brands preferred

• Deep understanding of brand voice development and storytelling

• Exceptional writing, editing, and conceptual thinking skills

• Highly detail-oriented with a strong eye for nuance and tone

• Comfortable balancing strategy and execution in a fast-paced environment

• Strong communication and leadership skills

The U.S. base salary range for this full-time position is$110,900 - $165,000.
This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/