VP of Global Marketing, Interventional Technologies

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JOB SUMMARY

The VP, Global Marketing will be responsible for leading global marketing efforts to build and drive future growth across all the IVT product portfolios while working closely with the VP & GM of Interventional Technologies, leadership team, and cross functional leaders throughout the organization. This role will be responsible for directing and ensuring appropriate alignment of the marketing and promotional strategies globally with a large focus on engagement, market intelligence and launch excellence.

The VP, Global Marketing will lead the strategic planning, development, and execution of marketing initiatives and new product launches for our interventional portfolio (A) Interventional Cardiology: Structural Heart, Coronary, and Peripheral Vascular segments AND (B) Interventional Technologies: Vascular Closure and Esophageal cooling segments. This role is crucial in driving market adoption, brand awareness, and revenue growth by aligning marketing strategies with product development and commercialization plans.

The VP, Global Marketing will work closely with cross-functional teams, including R&D, Sales, Regulatory Affairs, and Regional Marketing, to ensure cohesive and impactful product introductions and marketing campaigns and will work collaboratively to define and implement a marketing strategy to ensure commercial success.

The VP, Global Marketing reports directly to the VP & GM, Interventional Technologies.

KEY RESPONSIBILITIES

The VP, Global Marketing is responsible for building and leading a team while overseeing upstream and downstream responsibilities for all Interventional Technologies franchises including (A) Interventional Cardiology, Structural Heart and Large Bore Closure Franchise - OptoWire, SavvyWire, PerQseal products and (B) Interventional Technologies: Vascular Closure and Esophageal cooling segments - Vascade, MVP and Enso products.

Upstream Responsibilities: Serve as the upstream global marketing leader and partner with a broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success.

• Market TAM and share for US, EMEA, Japan

• Global new product development, indication expansion and approval timelines

• Competitive threats

• 5-year strategic planning

• Coordination with Clinical Affairs on clinical evidence needs

Downstream Responsibilities: Serve as the downstream global marketing leader and partner with a broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success.

• PerQseal launch

• Marketing activities to achieve AOP revenue and spend (promotions, events, conferences, etc.)

• KOL management / podium presence in coordination with Clinical Affairs

• Post approval study coordination with Clinical Affairs (calcification @ PQS, valve in valve for SW?)

• Physician and Fellows training

• Pricing strategy, bundles

• Medical education of physicians and staff

ESSENTIAL DUTIES

The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

Responsibilities/Essential Duties

• Develop and implement a comprehensive global marketing strategy that supports the launch and growth of new products.

• Lead the new product planning process, including market research, competitive analysis, and identification of unmet customer needs.

• Collaborate with the R&D and Product Development teams to align marketing strategies with product development timelines and objectives.

• Oversee the creation of go-to-market plans for new products, including positioning, messaging, pricing, and promotional strategies.

• Manage global marketing campaigns, including digital marketing, social media, content marketing, and events, to drive product awareness and adoption.

• Coordinate with regional marketing teams to ensure global strategies are effectively localized and executed.

• Partner with sales leaders to direct/advise and create sales initiatives by leading regional marketing, advertising, communications materials and strategy implementation to achieve the Interventional Technologies product marketing objectives.

• Ensures superior sales support to achieve or exceed targets.

• Establish and maintain relationships with key opinion leaders, industry partners, and stakeholders to support product launches and marketing initiatives.

• Monitor and report on the performance of marketing campaigns and new product launches, using data-driven insights to optimize strategies.

• Develop market insights including but not limited to competitive landscape, market trends and growth drivers, pricing strategies, market access and value delivery.

• Lead the development and execution of launch plan(s) and deliver on post-launch performance tracking and business insights. Identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate.

• Develop and refine customer segmentation and targeting, including market assessments for strategic planning and AOP.

• Ensure all marketing activities comply with regulatory requirements and industry standards.

• Provide leadership, mentorship, and development opportunities for the marketing and product planning teams.

• Collaborate with Global Marketing team and Market-Engagement Services on the product positioning and messages, development of a branded campaign, creation of end user personas and promotional KPIs.

• Partner with Global Marketing team to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the IVT solutions, including potential M&A.

SKILLS & COMPETENCIES

• Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross-functional teams

• Broad product-commercialization/marketing acumen including all aspects of marketing, sales execution, market forecasting, external campaign management, demand generation, market segmentation, digital marketing, strategy development and competitor assessment

• Extraordinary skills in critical thinking including observation, analysis, being able to succinctly articulate a problem and identify a solution[s]. Have the ability to conduct investigative analyses for a given issue and lead a team to developing a solution/conclusion in an efficient and effective manner

• Relentlessly prioritizes business and commercial strategies and works with great sense of urgency and purpose to deliver results through customer-centric innovative marketing channels

• Highly organized and ability to effectively manage multiple priorities in a fast-paced environment

• Proven ability to successfully launch new technologies in clinical and operational markets

• An innovative mindset with the ability to approach situations with a creative and strategic approach ensuring the customer journey and voice is infused throughout

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, training and developing employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• 10 + years Marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of high performance and consistent results

• Previous IVT experience in a marketing, sales and product management role strongly preferred.

• Life sciences' product in-line marketing and launch/product commercialization experience are required

• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals

• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical

TRAVEL EXPECTATIONS

Occasional 20%

The above statements are intended to describe the general nature and level of work being performed by colleagues assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, qualifications, or working conditions.

EEO Policy Statement

Pay Transparency:

The base pay actually offered to the successful candidate will take into account, without limitation, the candidate's location, education, job-knowledge, skills, and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics' employee compensation. For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms. For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms. Employees may also be eligible to participate in the Company's long-term incentive plan, with eligibility and target amount dependent on the role.

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, "flexible time off" for salaried employees and, for hourly employees, accrual of three to five weeks' vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.

Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting. If you believe you may be entitled to such information by law, you may contact 1-781-348-7777, Monday through Friday, 7:30 a.m. - 5 p.m. ET or email AskHR@Haemonetics.com.

The base salary range for this role is: