Sr. Manager Customer Experience Marketing

• Design and execute DTC non-personal promotional plan to ensure consistency with overall brand strategy
• Define measurement plans to assess tactical performance and appropriate communications of key metrics
• Optimize non-personal promotion performance based on data driven insights and recommendations
• Develop and manage customer relationship management program
• Lead cross-functional teams focused on creating the optimal patient experience
• Creation and implementation of resources to support key stakeholders across the broader patient ecosystem
• Liaise with multiple cross-functional partners to ensure alignment with brand strategy
• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
• Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives.
• Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines and processes.
• Manage partner agency relationships, workflow, and related expense budget.
• Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.

• Bachelor's degree
• 3+ years of pharmaceutical experience
• 2 + years of Marketing experience

• 2+ years of experience bringing promotional materials through legal, regulatory and medical review.

• Ability to travel up to 25% of the time, including some weekends.

• Master's Degree (MBA)
• Oncology experience in marketing and/or sales
• Product launch experience
• Philadelphia, PA(FMC Building office-based)
• Core marketing experience, including strategy development and execution.
• Knowledge of the healthcare system, market environment, customer care, and competitors
• Excellent communication, negotiation and presentation skills for a wide variety of audiences
• Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
• Experience influencing without direct authority and working successfully with cross functional teams.
• Demonstrated ability to lead a cross-functional team

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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