Strategic Marketing Officer

Why Broadway Bank:
We are one of the largest independently owned banks in Texas with
offerings in personal and private banking, wealth management, business banking
and mortgage lending.

Position Overview:

The Strategic
Marketing Officer is responsible for leading and supporting all marketing
communications campaigns, plans, and initiatives for specific lines of business
within the bank. This role is integral to recommending, planning, and executing
strategic Marketing Communications (MarComm) and media plans aligned with the
bank's brand strategy. The position manages email automation, customer
communications, campaigns (digital and traditional), budget, and external
vendors, contributing to advertising, event management, and strategic marketing
initiatives. This role ensures that all communications reflect and enhance the
bank's branding and objectives while meeting compliance standards.

Essential Functions:

• Strategic Marketing
• Collaborates
  with the Marketing Communications Director to develop and implement
  targeted digital and traditional marketing and advertising campaigns.
• Acts
  as the primary liaison to external agencies, internal creative services,
  and vendors, utilizing advanced project management skills.
• Partners
  with various bank lines of business, including Commercial Banking, Private
  Banking, Wealth Management, Consumer, and CRA, to initiate strategically
  targeted campaigns for customer acquisition and retention.
• Maintains
  a calendar of marketing initiatives for assigned lines of business,
  ensuring readiness and consistent communication with business leaders.
• Provides
  data-driven analysis of campaigns, making optimization recommendations to
  maximize the impact and profitability of marketing initiatives and improve
  ROI.
• Manages
  marketing budgets for assigned lines of business, ensuring all
  expenditures align with budgetary guidelines and objectives.
• Oversees
  all email marketing campaigns, including customer-wide communications, in
  collaboration with Corporate Communications.
• Develops
  and curates engaging content across various mediums, including the
  website, advertising channels, and marketing collateral.
• Marketing
  Communications
• Coordinates
  with the MarComm team to execute various marketing, promotional, and
  advertising projects across digital and traditional channels.
• Plans
  and oversees the production and deployment of advertising campaigns across
  multiple platforms, ensuring consistency with the bank's branding.
• Partners
  with internal Creative Services team to strategize, recommend, and create
  targeted marketing and promotional materials for customer segments.
• Directs
  vendor and supplier interactions under the guidance of the Marketing
  Communications Director to ensure high-quality service and output.
• Maintains
  knowledge of print production techniques, staying informed of advancements
  in the field.
• Facilitates
  the creation of merchandising and sales support materials for bank centers
  to enhance customer engagement.
• Monitors
  competitors' marketing efforts, identifying trends and opportunities to
  differentiate bank offerings.
• Works
  closely with compliance officers to ensure all marketing materials adhere
  to regulatory standards.
• Manages
  the production of collateral and sales enablement resources, updating
  content as needed to support marketing goals.
• Digital Channels
• Collaborates
  with internal teams to oversee, update, and enhance the bank's website
  content.
• Develops
  and maintains effective branding across external communications, ensuring
  timely updates and additions to digital content.
• Keeps
  informed on digital advertising trends, including SEO, GEO, digital best
  practices, targeting, and emerging platforms.
• Identifies
  and implements effective website and digital advertising tactics to
  improve message delivery, audience engagement, and conversion.
• Partners
  with the Corporate Communications and Digital Officer to design and
  execute social media strategies for line of business initiatives.
• Event Management
• Plans,
  coordinates, and executes bank-related events in collaboration with
  Corporate Communications and Events Officer such as customer and special
  events, enhancing customer experience.
• Represents
  the bank at civic, charitable, and trade organization events, contributing
  to its community presence and reputation.
• General
  Responsibilities
• Manages
  the distribution of marketing materials, coordinating with vendors,
  banking centers, departments, and mail houses.
• Maintains
  regular communication with the Marketing Communications Director and line
  of business executives regarding project updates, timelines, and budget
  status.
• Assumes
  additional duties as needed, contributing to the ongoing success and
  development of the bank's marketing initiatives.
• This position may require travel within the bank's geographic area.

Experience & Education:

• 6+ years of experience in marketing communications or advertising, with a focus on project management, digital, and strategic marketing.
• Proven experience in developing and executing strategic marketing plans, with the ability to translate analytical insights into actionable recommendations for campaign improvement.
• Proficiency in managing email automation platforms.
• Demonstrated experience in using marketing project management tools like Wrike or similar.
• Experienced in developing prospect campaigns and managing digital marketing initiatives with external vendors.
• Strong internet and AI proficiency and understanding of its impact on marketing.
• Excellent writing, communication, and organizational skills; adept at copywriting.
• Self-motivated with decision-making skills; capable of providing recommendations.
• Preferred: 8+ years of experience in marketing communications and advertising.
• Experience in banking and familiarity with various lines of business, with added project management experience, is beneficial.
• Knowledge of bank compliance issues is highly desired.
• Proven leadership and management experience, with the ability to guide and mentor teams.
• Working knowledge of printing and graphic design techniques.
• Bachelor's degree in advertising, marketing, communications, or a related field is required.

Skills & Qualifications:

• Proficiency in Microsoft Office Suite.
• Experience with CRM software.
• Familiarity with SharePoint, Adobe Professional, Publisher, PowerPoint, and Excel is highly desired.
• Strong analytical skills with the ability to interpret campaign data and suggest improvements.
• In-depth knowledge of digital marketing trends, with a proactive approach to learning and applying new digital strategies.
• Ability to develop clear, engaging content for multiple channels, aligning with the objectives.
• Excellent interpersonal skills for effective collaboration skills.
• Ability to provide insightful feedback and recommendations based on competitive analysis and market trends.

Other Requirements:

• Willingness
  to participate in ongoing professional development to remain current with
  industry trends.
• Ability
  to handle confidential information with professionalism and discretion.
• Flexibility
  to work on special projects and assist with community events as needed.
• Requires the ability to lift, carry, push, pull weights or otherwise move objects weighing as much as 10 lbs. on a regular basis and/or for extended periods of time during the workday.
• Occasional overtime or extended hours may be required.

We're a culture that offers
resources to benefit your overall health and well-being:

• Career Development and Mentorship Programs
• Generous paid time off, minimum 4 weeks
• Employee recognition, awards, and events
• Free vision insurance
• Retirement matching
• Tuition reimbursement

This job description is not
designed to be a comprehensive listing of duties, responsibilities, or
activities that are required for this job. Duties, responsibilities, and
activities may change at any time with or without notice.

Broadway Bank
is proud to be an Equal Opportunity Employer. Broadway Bank is a drug-free and
tobacco-free workplace, with a nicotine-free hiring policy. All qualified applicants
will receive consideration for employment without regard to race, color, sex,
sexual orientation, gender identity, religion, national origin, disability,
veteran status, or other legally protected status.

Member FDIC