Digital Media Specialist

Aquent is partnering with an innovative, B2B-focused agency dedicated to driving impactful digital strategies for its diverse clientele. This agency excels at crafting sophisticated campaigns that connect businesses with their ideal audiences, leveraging cutting-edge platforms and data-driven insights to achieve measurable results. They are looking for a passionate individual to join their dynamic team and make a significant impact on client success.

Are you a digital media wizard ready to transform B2B marketing? We're seeking a talented individual to join our team as a part-time contract specialist, playing a pivotal role in executing and optimizing paid digital media campaigns. This is an exciting opportunity to dive deep into campaign strategy, audience targeting, and performance optimization, directly influencing client growth and market presence. If you thrive on analyzing data, uncovering opportunities, and continuously improving campaign effectiveness, then you're exactly who we're looking for to elevate our clients' digital footprint!

Your Impact and Responsibilities

In this role, you won't just manage campaigns; you'll be a strategic partner, identifying opportunities and driving continuous improvement. You'll contribute to key projects by:

• Building and managing sophisticated paid media campaigns across leading digital platforms.
• Developing and implementing precise audience targeting strategies, including those aligned with Account-Based Marketing (ABM) programs.
• Constructing robust campaign structures and meticulously managing campaign budgets to maximize ROI.
• Launching and conducting thorough quality assurance for campaigns across various advertising platforms.
• Proactively monitoring campaign performance and implementing data-driven optimizations to achieve superior results.
• Designing and managing A/B testing strategies to uncover optimal campaign elements.
• Developing insightful dashboards and weekly performance reports to communicate key metrics and findings.
• Formulating and recommending strategic optimization opportunities based on comprehensive campaign data analysis.
• Collaborating closely with design teams to ensure creative assets adhere to platform best practices and drive engagement.
• Engaging with clients to discuss campaign strategy, performance, and future opportunities.
• Staying at the forefront of the industry by continuously monitoring platform updates and emerging advertising capabilities.

What You'll Bring

We're looking for a highly analytical and proactive individual who understands the intricate relationship between creative, audience targeting, messaging, and optimization. You enjoy testing, learning, and continuously improving performance, with a keen ability to target specific audiences and accounts within advertising platforms.

• 5-7 years of hands-on digital advertising experience.
• Strong expertise in managing LinkedIn Campaign Manager.
• Proven hands-on experience with Meta Ads Manager and Google Ads.
• Demonstrated experience in building and optimizing B2B demand generation campaigns.
• Exceptional analytical skills, with a solid background in campaign reporting and attribution.
• Excellent communication skills and meticulous attention to detail.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.