Marketing Manager (III)

Aquent is partnering with a leading global technology company that stands at the forefront of innovation, dedicated to shaping the future of consumer experiences. This organization is driven by a mission to create groundbreaking products that seamlessly integrate into daily life, making technology intuitive and impactful. Join a team that values creativity, collaboration, and a relentless pursuit of excellence, where your contributions will directly influence how millions interact with cutting-edge consumer technology.

Are you a visionary product marketer ready to shape the narrative of next-generation consumer technology? We are seeking an exceptional individual to join a dynamic team, where you will be instrumental in launching and growing products that redefine their categories. This is an unparalleled opportunity to be the voice of the consumer, translating complex innovation into compelling stories and driving strategic decisions that bring groundbreaking features and products to life. Your expertise will directly influence product direction, market perception, and ultimately, the success of highly anticipated launches.

Your Impact & Responsibilities

• Drive end-to-end strategic product marketing initiatives, including product positioning, feature prioritization, compelling messaging, and comprehensive go-to-market strategies.
• Act as the vital consumer advocate across diverse cross-functional teams, ensuring that user insights are at the heart of all strategic decisions.
• Become a deep product expert, understanding product capabilities and limitations, and masterfully distilling the product's unique "magic" for the market.
• Own the product-level strategy, transforming user research into impactful messaging, precise positioning, clear decision-making briefs, and comprehensive product marketing guides.
• Collaborate extensively with product managers, legal teams, business development, and creative/channel teams (social, CRM, retail) to ensure cohesive execution.
• Craft polished decks and compelling narratives suitable for pitching to senior leadership (VPs/directors) to secure critical product and feature decisions.
• Partner effectively with execution teams to provide clear guidance on what to market and why, focusing on strategy without owning channel execution end-to-end.
• Define the vision and narrative for both software features and hardware products, working closely with product managers on prioritization.
• Produce essential marketing materials such as strategy briefs, messaging frameworks, and detailed product marketing guides for channel partners.
• Lead marketing efforts for quarterly software feature rollouts and annual major launches, providing robust support for feature drops and seasonal campaigns.

Must-Have Qualifications

• 8+ years of experience leading product-level marketing within consumer technology (spanning hardware or software).
• Proven B2C product marketing experience with a strong focus on marketing directly to consumers.
• Exceptional storytelling, presentation, and interpersonal communication skills.
• Demonstrated autonomy, resourcefulness, and a rapid learning capability.
• AI-literate and comfortable utilizing Google Workspace (Slides, Docs) and Gemini.
• Hands-on ability to distill complex technical details into clear, actionable marketing guidance.
• A solid understanding of engineering and software foundations.
• Extensive experience driving end-to-end product marketing frameworks, from initial user research to briefing marketing channel teams.
• Proven ability to work cross-functionally and thrive in a highly matrixed organizational environment.

Nice-to-Have Qualifications

• Experience within large, matrixed organizations or high-quality startup environments.
• Experience with "zero-to-one" or ambiguous projects, such as introducing new intelligence to devices.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.