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General Responsibilities: Provide support to or manage the marketing activities for our Northeast Texas offices. Develop or maintain marketing materials and programs including but not limited to proposals, advertising, press releases, direct email/mail, social media, conference and tradeshow strategy, exhibits and promotional materials, statements of qualification and brochures. May also support marketing efforts by tracking sales data, maintaining databases and planning meetings and tradeshows.
Essential Roles and Responsibilities:
- Manage the marketing program for the Northeast Texas Region and a team of direct reports.
- Manage the pursuit/proposal pipeline, develop pursuit strategies, and assist sellers/doers in marketing the lifecycle.
- Support proposal preparation by coordinating schedules, milestones, reviews, and deliverables to help ensure high-quality submissions are completed on time. Build a marketing team to support these efforts.
- Coordinate and support proposal kickoff meetings with project managers, principals, and other pursuit team members to help establish proposal requirements, schedules, and action items.
- Research, write, edit, and format proposal materials, including project descriptions, firm qualifications, and other pursuit-related content.
- Lead CRM adoption in the office and produce marketing reports for leadership.
- Lead regional and/or office marketing meetings.
- Create and manage regional marketing plan and budgets with tracking return on investment (ROI) utilizing CRM.
- Lead marketing and communication planning (digital, social, public relations) for a geographic area in partnership with corporate marketing and communications.
- Lead major pursuit or regional go/no go meetings.
- Responsible for internal training and maintaining the Terracon brand in the region.
- Lead market research efforts.
- Known as a brand expert and owns brand integrity in the region.
- Build culture, is viewed as a leader, and can have crucial conversations to build an effective marketing program.
- Uses CRM data to produce reports.
- Develop understanding and be aware of and minimize project-related risk. Be familiar with what could go wrong on a project and how to protect the Company. Be familiar with company risk policies.
- Lead safety efforts for team and ensure team follows safety rules and guidelines. Responsible for creating and modeling a safe work environment; demonstrates safety practices. Promote pre-task planning for all projects.
- Promote continuous quality monitoring and improvement on projects. Monitor quality standards and practices. Engage APRs on projects at their onset.
- Perform other duties as assigned.
Requirements:
- Bachelor's degree in communications, marketing, or related degree and 10 years' experience. Or, in lieu of a degree, a minimum of 14 years' related experience
- Proficient in Microsoft and Adobe Creative Suite (InDesign).
- Ability to effectively manage, mentor, or train direct reports or teams of people to execute marketing strategies within the region.
- Ability to tailor marketing collateral to a target audience.
- A valid driver's license with acceptable violation history may be required.
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