Marketing Data Analyst

Aquent has partnered with a pioneering, data-driven industry leader that is revolutionizing customer engagement to find an exceptional analytical professional who will directly shape strategic decisions and optimize millions in marketing spend. In this dynamic role, you will leverage sophisticated analytics to drive innovation and deliver significant business impact, moving beyond mere correlation to establish clear causality and influence high-level investment decisions across diverse marketing channels. Only candidates currently located in Richmond, VA will be considered.

About Our Client

Our client is a prominent, data-driven enterprise at the forefront of its industry, making significant investments in media and marketing to accelerate growth and elevate the customer experience. By partnering with Aquent, they are seeking top-tier talent to join a high-performing, collaborative team dedicated to driving market leadership through advanced data insights and cutting-edge strategy.

The Opportunity

Step into a pivotal position where your expertise will directly inform and optimize one of the organization's largest performance marketing channels. As a key analytical driver, you will translate complex data into actionable insights, empowering marketing and business leaders to make confident, data-backed decisions. This is an unparalleled opportunity to collaborate with cross-functional teams, challenge the status quo, and see the direct, large-scale impact of your work on the company's growth trajectory.

What You Will Do

• Design and execute sophisticated incrementality tests, holdout experiments, and pre/post analyses to precisely isolate the true impact of marketing spend, independent of platform-reported metrics.
• Maintain robust data foundations, applying rigorous quality assurance to ensure a trusted view of channel performance and managing tracking structures for accurate attribution across campaigns.
• Drive budget management input by building monthly ROI curves, translating diminishing-returns analysis into actionable budget recommendations.
• Transform ambiguous business questions into structured analyses, delivering specific and defensible recommendations that guide strategic shifts and investment decisions.
• Contribute directly to portfolio-level budget allocation and overarching channel strategy discussions, influencing high-level business decisions.
• Support continuous performance monitoring by independently validating analyses and reporting, pressure-testing findings to ensure accuracy and reliability.

Must-Have Qualifications

• 3+ years of experience in an analytical role, preferably within marketing analytics, media analytics, or another data-rich performance marketing environment.
• Strong proficiency in SQL and Python (specifically pandas) for querying, transforming, and modeling large datasets.
• Applied experience in designing experiments, including hypothesis testing, significance and power analysis, and the ability to discern when a result is truly meaningful.
• Demonstrated experience in building and maintaining reports or dashboards using business intelligence tools such as Tableau, Looker, or similar platforms.
• A proven track record of translating complex, ambiguous data into clear, actionable recommendations, and effectively communicating these insights to both technical analysts and executive stakeholders.
• Bachelor's degree in a quantitative field (e.g., statistics, economics, mathematics, marketing analytics) or equivalent practical experience.

Qualifications That Will Set You Apart

• Experience with paid search or bid management platforms (e.g., Google Ads, Microsoft Ads, SA360).
• Familiarity with advanced measurement techniques such as incrementality testing, media mix modeling, or multi-touch attribution.
• Experience leveraging Generative AI tools to enhance analytical speed or automate reporting processes.