Manager - TikTok Shop Content (LDB)

Job Title:Manager - TikTok Shop Content (LDB)

Division:L'Oreal Dermatological Beauty Division (LDB)

Location:New York, NY (10 Hudson Yards)

Reports To:AVP, TikTok Shop, LDB

WHO WE ARE:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oreal Dermatological Beauty, our mission is to make a positive impact on people's lives by developing and promoting products and services that meet skin health needs, working hand-in-hand with dermatologists, pharmacists, and other healthcare professionals. Our brand portfolio includes La Roche-Posay, CeraVe, Vichy, SkinCeuticals and SkinBetter Science.

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

WHAT YOU WILL DO:

This role sits at the intersection of brand equity, scientific credibility, and influencer marketing. Acting as the TikTok brand and content expert for LDB, you will own content storytelling, hooks, and quality analysis across the platform - leading the content strategy for TikTok and TikTok Shop that drives both brand love and conversion. The ideal candidate possesses a "Math and Magic" mindset, using deep analytical insight to fuel viral, trend-forward creativity while maintaining strict alignment with dermatological brand equity, clinical credibility, and regulatory guardrails. You will partner closely with the Manager, Affiliate (who owns creator strategy, relationship nurturing, KPIs, and contracts) and collaborate hand-in-hand with the broader TikTok Shop team to ensure alignment with total brand strategy across bundles, seeding, events, and webinars.

Responsibilities

Content Strategy & Data-Driven Optimization

• Own content calendar and strategy: post and support creation of frequent, high-quality content leveraging trends, data, creative narratives, and brand storytelling.
• Lead high-frequency content deployment, using performance data to optimize narratives, content sourcing, development, production, and copywriting.
• Execute A/B tests on content formats (e.g., HCP/dermatologist-led vs. consumer, trend-led vs. product-led) to ensure all output is data-justified and optimized.
• Analyze organic and commerce performance via TikTok Business Suite and Seller Center to maximize ROI and full-funnel conversion.
• Monitor and decode platform algorithm shifts and emerging trends, translating data into actionable creative pivots.
• Lead TikTok-first, end-to-end short-form video production, personally contributing to concepting, scripting, shooting, and editing when needed to unlock speed and creative excellence.

Brand Storytelling & Regulatory Alignment

• Own all brand storytelling, content hooks, and creative execution specifically on TikTok, ensuring strict alignment with brand equity and creative POV.
• Lead brief creation for affiliates and HCP creators in partnership with the Manager, Affiliate, ensuring best-in-class, claims-compliant brand and product storytelling.
• Partner closely with Medical, Legal, and Regulatory teams to review and approve content involving product claims, ingredient efficacy, and HCP-affiliated messaging.
• Be agile on trends and propose seeding/media opportunities based on culturally relevant, brand-safe content.

TikTok Shop Ecosystem & Bundle Strategy

• Define the overarching TikTok and TikTok Shop content strategy for consumers, affiliates, and HCP brand ambassadors to drive engagement and sales.
• Track and report KPIs including GMV, AOV, Engagement, Reach, and Active Affiliates to scale high-performing content.
• Own bundle creation and activation calendar in partnership with the Assortment Lead, analyzing competitive and brand bundle price points and performance.
• Lead content production with Brand Marketing and cross-functional partners to build a robust, data-backed content bank for launches and trend moments.
• Partner with customer care/community teams to manage real-time community interactions, converting inquiries into engagement and sales opportunities.

Creator & Cross-Functional Collaboration

• Regularly analyze content quality and performance, providing actionable, brand-aligned feedback to the Manager, Affiliate to elevate creator output.
• Serve as the LDB subject matter expert on TikTok content for Marketing, A&I, and leadership stakeholders.
• Translate social performance metrics into actionable insights and presentations for senior leadership.
• Support brand forecasting in alignment with topline sales objectives, contributing content-driven demand insights by bundle/SKU.

WHAT WE ARE LOOKING FOR:

Required Qualifications:

• 4+ years of experience in digital marketing, creator/influencer marketing, content production, and social media, with emphasis on TikTok and/or TikTok Shop.
• Bachelor's degree in Digital Marketing, Advertising, Communications, or related field.
• Advanced expertise in social media analytics and ability to translate data into strategic action.
• Hands-on social-first video production portfolio (personally shot & edited); mastery of short-form TikTok/Reels storytelling and editing.
• Comfort working within a highly regulated content environment, partnering with Medical/Legal/Regulatory to balance creative agility with compliance.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Preferred Qualifications:

• Experience in dermo skincare, skincare, or another claims-sensitive beauty category.
• Experience briefing or collaborating with healthcare professional creators (dermatologists, nurses, estheticians).

WHAT'S IN IT FOR YOU:

• Competitive Benefit Package(Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy(3 Days in Office, 2 Days Work from Home)
• Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups(Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement?At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are anEqual Opportunity Employerand take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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