Analyst Principal, Go-to-Market Strategy

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Job Description

Millions of people interact with FIS-powered technology every day, often without realizing it. Behind those experiences are teams of innovators, problem solvers and collaborators working to make financial services more connected, efficient and accessible. Join us and help shape what's next in fintech.

About the role

• Serve as the strategic connective tissue between product, sales, marketing, and enablement to ensure the right message reaches the right audience through the right channel at the right time.
• Own go-to-market strategy across a dynamic portfolio of financial technology solutions, acting as the evangelist who deeply understands both the product value and the buyer journey from awareness through closed/won.
• This is a senior individual contributor role with significant visibility to executive leadership, real influence over business outcomes, and a clear path for continued growth.
• Thrive at the intersection of strategy, storytelling, and execution, and leveraging AI to scale how teams create and deliver content, this role was built for you.

Your key responsibilities

• Lead go-to-market strategy and execution for assigned solution portfolios. From market positioning and competitive differentiation through sales readiness and demand generation support, with the understanding that portfolio assignments may evolve as the business grows.
• Analyze market trends, competitive dynamics, and customer insights to prioritize the initiatives that will drive the greatest pipeline and revenue impact and clearly communicate that rationale to cross-functional stakeholders and senior leadership.
• Develop and maintain AI-assisted content workflows that enable the team to produce high-quality positioning documents, sales tools, campaign briefs, and enablement assets at scale; championing AI as a force multiplier across every stage of the GTM process.
• Serve as the primary GTM strategist connecting product marketing, field marketing, demand generation, sales enablement, and business development to ensure all groups are aligned on narrative, timing, audience segmentation, and success metrics for every major initiative.
• Provide strategic counsel and recommendations to senior and executive leadership on GTM priorities, resource trade-offs, and portfolio coverage, translating complex information into clear, data-driven perspectives that influence business decisions.

What you bring

Required qualifications

• 8+ years of experience in product marketing, GTM strategy, or a related strategic marketing function, ideally within B2B technology or financial services.
• Demonstrated ability to operate across the full marketing funnel from value proposition development and messaging through enablement, demand generation, and pipeline influence with a clear understanding of how each stage connects to revenue.
• Strong analytical skills with experience translating market data, competitive intelligence, and customer insights into prioritized, actionable GTM plans.
• Proven track record of influencing cross-functional teams and communicating strategic recommendations to senior and executive-level stakeholders without direct authority.
• Hands-on experience using AI tools (such as Claude, CoPilot, Jasper) to accelerate content development, research, or workflow automation in a marketing or strategy context.

What we offer you

At FIS, your career journey is yours to shape. We provide the tools, experiences and support to help you reach what's next.

Here's what else we offer:

• Opportunities to make an impact in fintech

• Internal career growth opportunities

• Personal and professional learning

• Inclusive, diverse work environment

• Resources to give back to your community

Privacy Statement

FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.

EEOC Statement

FIS is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here supplement document available here

For positions located in the US, the following conditions apply. If you are made a conditional offer of employment, you will be required to undergo a drug test. ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

Sourcing Model

Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.

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