Senior Assistant Director, Admissions

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  File Evaluation: Evaluate JD and graduate law applicant files, including academic transcripts, standardized test scores, essays, personal statements, resumes, letters of recommendation, and supporting documents. Assess applicant attributes, evaluate credentials, essays, test scores, and supporting documents. Using a defined and comprehensive rubric, analyze files for academic rigor, writing competency, leadership potential, employability, character and fitness, and alignment with the law school's strategic plan. Render initial recommendations.
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  Applicant Interviews: Evaluate applicants during virtual or in-person interviews based on their prospects for success and employability. Focus will be on part-time, test-optional, and transfer students, and requests through pre-law advisors. Evaluate applicants on their prospects for success and employability in GW Law's busy, dynamic environment.
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  Applicant Counseling: Provide individual counseling to prospective students regarding the law school application process.

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  Campaign Management: Design, implement, and track automated, multi-channel communication workflows (social media, web, text, print, admitted student platforms) for prospective and admitted students, including the use of LSAC's Unite or other CRMs (Slate).
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  Content Creation: Write, edit, and coordinate content, including photos and video, for admissions digital landing pages.
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  Website & Digital Media Oversight: Maintain and routinely update admissions webpages and admitted student sites to ensure accuracy, strong user experience, and legal/policy compliance. Develop and implement digital, print, social media, text, and other means of outreach to students.
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  Brand Alignment: Collaborate closely with the main university marketing and law school communications offices to maintain consistent brand messaging, visual design standards, and public relations protocols.
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  Analytics & Reporting: Monitor communication open rates, conversion funnel performance, and web engagement metrics; leverage data to recommend continuous improvements to recruitment strategies.
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  Recruitment Outreach: Represent the law school at national Law School Admission Council (LSAC) forums, regional law school fairs, university panels, and pre-law advisor events.
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  Alumni Database: Works with admissions partners, other offices, and alumni on alumni recruitment database for outreach to prospective JD and graduate law students.

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  Other Duties as assigned: Work closely with the Senior Assistant Dean of Admissions and Associate Director of Admissions on other duties as assigned in a busy, energetic office environment.

• JD preferred.
• Previous experience in graduate/professional admissions in higher education; previous experience at a law school strongly preferred.
• Exceptional written communication skills; ability to synthesize complex qualitative data into clear, persuasive, and objective evaluation summaries.
• Critical Thinking: Strong analytical capabilities to evaluate non-traditional backgrounds, mixed academic records, and diverse personal histories.
• Ability to exercise sound judgment and discretion in handling highly confidential or sensitive information.
• Excellent customer service skills, including advising, recruitment, and interviewing skills.
• Excellent organizational skills.
• Proficiency with technology and admissions-related applications (for example, LSAC's Unite database, Emma, Drupal, Banner, Concur).
• Experience in web, social media, and other digital design, development, and maintenance.
• Ability to travel off-site (including throughout the U.S.) for recruitment events.
• Valid driver's License.
• Strong multitasking abilities.
• Experience/comfortability working in a fast-paced environment.
• Able to lift 25 lbs.

How is pay for new employees determined at GW?

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.