Express Marketing Program Manager

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This transformation, together with Lenovo's world-changing innovation, is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Lenovo's North America Marketing organization is seeking a Marketing Manager for Lenovo Express Programs (Lenovo Top Choice Express and Lenovo AI Express) to lead the region marketing strategy and activation. This role reports to the Sr. Manager, NA ISG Marketing, and plays an integral role supporting and shaping the geography marketing programs for Lenovo Infrastructure Solutions Group for enterprise, small and medium businesses (ISG ESMB).

As the central North America marketing owner, this role works with the territory/region field and channel marketing managers and/or local ecommerce ISG marketing (where applicable) to translate go-to-market strategy into a full-funnel marketing plan, supporting all routes to market across transactional self-serve journeys and sales-assisted journeys to drive demand creation and customer growth.

Key Responsibilities

• Serve as the Geography Express Programs marketing subject matter expert, acting as a primary support resource for regional marketing teams and key liaison to the Express Programs Global Marketing Manager.
• Partner with the Global Marketing Manager to identify market trends, surface marketing insights, share best practices, and influence program design based on geography marketing needs.
• Build and optimize regional marketing programs across self-serve and sales-assisted motions, aligning marketing to offer categories and funnel stage.
• Turn ISG Commercial strategy and Global ISG Marketing priorities into quarterly/annual marketing plans, working with the marketing managers in local markets.
• Own the consolidated Express Programs marketing for all routes to market. Collaborate on promotion and activation programs with Geo and Field Marketing teams to drive awareness and demand by supporting and shaping geography marketing programs for Lenovo Infrastructure Solutions Group across enterprise and small segments, through Lenovo and channel partner distributors and resellers.
• Run Express marketing programs end-to-end from planning and budget to execution and results reporting.
• Partner with ISG global marketing and regional marketing to scale marketing and enablement, including adapting and collaborating on localizing global content with field markets.
• Measure and report results across routes to market with readouts to Geo Marketing and Global ISG Marketing teams, tracking marketing activities aligned to measurable pipeline and revenue.
• Create strong feedback loops with Global Marketing and Geography Marketing, using lead quality, pipeline progression, and customer insights to improve marketing program performance.

Basic Qualifications

• 8+ years of B2B marketing in field, channel or partner marketing managing demand generation and integrated marketing.
• Experience turning strategic business plans into marketing programs, ideally for enterprise infrastructure solutions and data center technologies.
• Working knowledge of IT infrastructure sales models and multiple routes-to-market.
• Ability to lead through influence: align peer marketing managers and partner relationship managers without direct authority.
• Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

Preferred Qualifications

• B2B marketing experience within IT infrastructure and technology solutions including servers, storage and software and related AI/digital transformation.
• Experience leading matrixed virtual teams that create and execute strategic programs
• Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth.
• Understanding of omnichannel marketing and channel partner marketing.
• Experience leading strategic Go-to-Market growth programs.
• Experience operating in complex cross-functional initiatives from strategy development through implementation.
• Experience developing executive-level presentations and delivering recommendations to senior leaders.
• Proficiency in Microsoft PowerPoint and Excel.
• Excellent communication, stakeholder management, and influencing skills.